Now the colors of life can last a lifetime.
Advertising Agency: Euro RSCG, Chicago, USA
Executive Creative Director: Blake Ebel
Creative Directors: Amanda Butts, Elyse M
Art Director: Puja Shah
Copywriter: Ecole W
Photographer: Peter Shafrick
Other additional credits: Stephen MacLeod
Published: March 2009
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16 Comments
Great stuff, real direct and style wise
great work
Spark of creativity | http://www.bfelket.blogspot.com
色彩持续一生？换个角度，可不可以理解为褪色？
It's pretty. & a clean concept.
But it feels like the paint is coming OFF the subject.
Regardless of it landing in the bucket, my first response is that this product doesn't last at all.
"Drips right off after application."
(I'm aware of the intent of the concept. This is just how I feel this reads)
Dear God, I hope you're not a consumer.
Surprising that this old concept can have so much elegance and energy. Congrats for this.
http://www.mixcloud.com/miko1aj/
I actually quite like this series of adverts.
SO wait, let me get this right. Valspar paints leak off their objects? Uh?
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
As all paints do, right? ffs
Since when?
Also, if all paints leaked off, why would you want to paint? What purpose would you achieve?
C
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http://cc-portfolio.blogspot.com
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
Wrong line...
+++
"I love some things, and don't love some other things."
iii
what is this?
i really don't get this. the colours of life? last a lifetime? whaaa? hows that working with the visual?
I do believe that either this one or the yellow leaf is my favorite of this set of ads. It is a very creative idea, It is classic and the dynamic contrasts catch the viewer's eye. This advertisement has so much more than what meets the eye. There is the passion of a violinist, the love of colors, and the classic beauty of it all pouring out into a Valspar can of paint. They nailed it.
To those who still don't get the campaign: this is not about draining or leaking of paint (meaning Valspar paint is not good). Notice that all objects used - violin, which is essentially wood, starfish, peppers, and leaf - are nature made. What we have draining, figuratively, into that paint can therefore is their (natural) color, not actual paint (which implies something man made). And what's more beautiful or classic than a natural color or color of life? So the brilliant idea here is that Valspar paint not only offers or captures those colors, but also makes them last "a lifetime" (which implies premium long lasting paint).