Valor Economico: Periodic Table

These are the elements. You just need to know how to make the combinations.

Valor Economico is Brazil's biggest economic newspaper.

Advertising Agency: Fischer + Fala, Sao Paulo, Brazil
Creative Director: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourao
Copywriter: Rafael Merel
Published: March 2010


checkhill's picture
465 pencils

wow, lot of work and detail, well done, good for the target obv.

atb2005's picture
13567 pencils

Wow indeed. Best print ad I've seen lately.

Matt Tonkin's picture
Matt Tonkin
168 pencils

I like it, just wondering about the white boxes around the copy and logo at the bottom. I don't like that.

MCP's picture
231 pencils

Nice idea, but has been done before - see here

Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah, the periodic table is not any new in ads. But this is interesting, anyway!

jeff.emmanuel's picture
149 pencils



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