Valor Economico: Periodic Table
These are the elements. You just need to know how to make the combinations.
Valor Economico is Brazil's biggest economic newspaper.
Advertising Agency: Fischer + Fala, Sao Paulo, Brazil
Creative Director: Flavio Casarotti, Pedro Cappeletti, Rafael Merel, Marcelo Fedrizzi
Art Director: Kleyton Mourao
Copywriter: Rafael Merel
Published: March 2010