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Underwater Graveyard

Published/Aired: 
January 2009
Description: 

The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.

Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Director, Copywriter: Moe Minkara
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Marija Jakeljic

Comments (19)

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Highest Rated

Guest's picture
Guest

Thank you all for your warm and nice comments :)

Peterrr's picture
Peterrr
Activity Score 108

ok

tirthomitro's picture
tirthomitro
Activity Score 2758

good. pretty good.
considering that nobody ever went his deep to show things

they showed me a picture & i laughed
dignity has never been photographed

Dev Kumar's picture
Dev Kumar
Activity Score 834

Simple and straightforward. Very good.

matushacker's picture
matushacker
Activity Score 45

not bad...

everartz's picture
everartz
Activity Score 7609

very straight to the point, but i think it works well...

| Everartz |

dearabby's picture
dearabby
Activity Score 106

I agree. I totally got that the ad was about dying sealife, and that visual was strong enough. But then I enlarged the photo and saw that the "gravestones were actually oysters and it packed even more of a punch then.

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Yes, it works!

Guest's picture
Guest

don´t get it... r these dead dolphins or what?

Guest's picture
Guest

deep thoughts!!

well it is nice to see there are still some people who think so deeply about endangered species. good ad.

I think you must send this entry to 11th International concerned communicator award, a social print advertising award. there is no entrance free and u could win US $11000. you could see more details about the award on the website www.concernedcommunicatoraward.org

I think this message should be spread worldwide through this award.

Guest's picture
Guest

nice

SoCH_TO's picture
SoCH_TO
Activity Score 961

ok - ok !!!

Live with Passion

bayron1989's picture
bayron1989

Me gusta mucho la idea. Quisiera saber en sí que son esos objetos que simulan las lápidas.

Guest's picture
Guest

yeah it's appriciable

Guest's picture
Guest

kumaha maneh lah

LeeMoh's picture
LeeMoh
Activity Score 424

Oh god!
27000 extinct species every year?!
Darwin was correct!

maxsteel's picture
maxsteel
Activity Score 98

excellent work, congratulations....

rachael.jones's picture
rachael.jones
Activity Score 50

hi Moe Minkara

i have gone to the website www.concernedcommunicatoraward.org and saw your entry as one of the international winner
kudos..........

Guest's picture
Guest

thank you :)))

Guest's picture
Guest

Thank you all for your warm and nice comments :)

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