V8 Vegetable Cocktail: Cord
Veggies you can get on your own.
Advertising Agency: Taxi/Maclaren McCann, Vancouver, Canada
Art Director: Dan Bache
Copywriter: Brian Quittenton
Photographer: Tony Hurley
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29 Comments
/shudder
+++
"I love some things, and don't love some other things."
This is gross, also, super cheesy.
oh my god....jesus...oh no...i'm not having veggies...any time soon. i'm not eating...today...jesus...so bad...
"U think it's perfect?! Press delete and start again!"
whoa...??!!
Gross.
This is your Canada Cannes submission?
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I have thousands of pencils and $1.50 so I'm off to Starbucks
Holy molly.
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muy crudo
The client would never run this. Horrible.
disgusting
That's AWESOME. Never seen an umbilical cord used before. Nice thought. If you think about it, it's actually super tight conceptually. 1) being that mom's give you your nutrients from at birth through this thing and because it's long and grown in symbolizes that she has fed you over the years which is very true of the target. And 2) a play on the cutting of the cord when young adults move away from their mom's house and live on their own, hence being "Veggies you can get on your own". BRAVO guys.
I'm so glad you explained this. I find it awesome right now! Umbilical cords... Yummi!
yes it was our submission for the contest
Done by Royal Enfield
http://www.youtube.com/watch?v=eMJPm9iK7aI
EUGH!!!
let me guess. paul "biggest hack/dick in advertising" approved this.
NICE. I like it. Super smart.
awful, what happened to Taxi?
Of full. Bad taste.
UDAYpatwardhan@+91 22 98206 54722
holy shit!!!
sorry double poste
Tout est mangeable même la queue
This picture is repugnant, this link between the mother and her son is inappropriate for this ad. For a juice... we can't really stay in front of the picture without having a nausea, linked with a piece of sausage we can wonder how her life was before... but what I understand I do not like.
Tout est mangeable même la queue
don't you think the dependance metaphor in the umbilical cord is apt for the demographic?
the award show that this was from is an absolute joke. an embarrassment to canada.
a stolen idea takes grand prix. imagine what the rest of the work was like. sad.
how can you be sure they stole it!? have you seen the rest of the work? what should have won?
Stolen. I don't see the connection. It's totally different. This isn't a simple cutting of the chord like the spot which doesn't really say much. Whereas, although this is gross... it's a lot more insightful. The insight being - you usually get vegetables from your mom growing up and now with V8 (vegetables in a can) it's so easy you don't need your mom anymore. I like it. Great insight guys.
And unbelievably off brand. Not to mention unbelievably disgusting, which is something you don't want when trying to sell a food product.
Fail.
Really, are you kidding me? You consider yourself an agency that does good work? I will never, ever drink or purchase a V8 again. Since you went this route, you should have really made it realistic by throwing some V8 on the driveway, maybe adding some afterbirth too. Unbelievable that you even have a client of this stature.
This is really gross..