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Uterus

Published/Aired: 
October 2007
Description: 

Hope also spreads. We've built a new Oncology Center to improve service to our patients. For further information visit www.hospitalaleman.com

Advertising Agency: Saatchi & Saatchi, Argentina
Executive Creative Directors: Mariano Serkin, Maxi Itzkoff
Head of Art: Pablo Romanos
Creative Directors: Gabriel Huici
Art Director: Gabriel Huici
Copywriter: Jorge Ponce Betti
Account Director: Paula Gambardella
Account supervisor: Valeria Magrini
Producer at the agency: Luli Dragan
Ilutrator: Pablo Tuffaro
Digital Retouching: Pablo Romanos

Comments (17)

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Highest Rated

adrianapr's picture
adrianapr
Activity Score 1238

I think that's precisely what makes it a great line.
It says "it ALSO spreads". The word "also" is what changes the sense of "spread".
So I don't think it's cruel, actually I think... it brings hope!

DROGA55's picture
DROGA55
Activity Score 55

buena pablito

breadandbutter's picture
breadandbutter
Activity Score 10

Brilliant

adrianapr's picture
adrianapr
Activity Score 1238

i think this is a great campaign. Impecable art direction and a excellent line.
You'll see someone will soon come up and say "why a black brackground if there's hope?"..
Oh, jealous guys.
Don't listen to them.
Kudos, Saatchi.

Spanky's picture
Spanky
Activity Score 4899

without the title, i wouldn't get that this is supposed to be a uterus. aside from that, objects made to look like organs have been done to death.

k-rocka's picture
k-rocka
Activity Score 426

uh-oh, Spanky's not happy. Very rare.

Kateter's picture
Kateter
Activity Score 2029

why a black brackground if there's hope?

just kidding. I like the campaign a lot.

adrianapr's picture
adrianapr
Activity Score 1238

hahahhahhaaa

LisAD's picture
LisAD
Activity Score 446

I think they are very nice and I like the line "Hope also spreads", but I'm not sure if I'd recognise this one as a uterus. I would have gotten the lungs, but to read the right thing into this one, it couldn't stand alone. yeah, I know... I'm stupid! poor me!

axelk's picture
axelk
Activity Score 286

very good indeed. BRAVO
http://canofthought.blogspot.com

chen115chen's picture
chen115chen
Activity Score 164

brilliant idea

Vicky's picture
Vicky
Activity Score 375

This is the kind of work that gets good comments just because has been done by a great agency.
The campaign is nice, but just that.

Mecajet's picture
Mecajet
Activity Score 116

I don't like the idea of saying "spreads" when you're talking about a hospital. it seems really crude.

Mecajet's picture
Mecajet
Activity Score 116

Ah. The whole campaign says spreads. well then there shouldn't have been an execution with a vagina. still crude.

adrianapr's picture
adrianapr
Activity Score 1238

vagina?.. there's no vagina in this campaign, just brain, lungs and uterus.

adrianapr's picture
adrianapr
Activity Score 1238

I think that's precisely what makes it a great line.
It says "it ALSO spreads". The word "also" is what changes the sense of "spread".
So I don't think it's cruel, actually I think... it brings hope!

habeel2004's picture
habeel2004
Activity Score 99

It may look attactive but HIV spreads!

WillyLatasa's picture
WillyLatasa
Activity Score 616

EXCELLENT CAMPAIGN!!!

"Bright ideas bring better results"

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