15 comments

tantrik_indian's picture
tantrik_indian
953 pencils

nice
~~be cool eh!~~

~~this paranoid survived!~~

Bruno's picture
Bruno
18 pencils

amazing photography thoughout the campaign. art direction a little laboured I think. but over-all, great campaign

philippertl's picture
philippertl
656 pencils

I agree, the photography is amazing, but why all this other fuss. I mean it's clear that you need trekking material, bagpack or whatever and wouldn't walk around with a suit. Too many layers, it's not necessary.
Not very fond of the headlines neither.

For hire and desire ... http://www.prettymorning.co.uk

jennywhx's picture
jennywhx
1142 pencils

i thought it is a website with weird resolution in the first glance, cause it seem to include with button set...:P nice photography but weird layout.

MarceloG's picture
MarceloG
820 pencils

Lovely campaign. Beautiful photography and very nice copies. I speacially liked the one that sats "Slowly put down the remote control and walk away from the TV". I just always dreamed abaout saying something like that.

We all should try less TV and more books.
______________
In God I trust

esotericusername's picture
esotericusername
313 pencils

nah.

gabrielrodz's picture
gabrielrodz
48 pencils

I actually like the art direction. The background behind the picture is totally unnecessary but the zippers, the leather, I really like it. Now, the headlines are poor, the only nice headline is this one: "Don't worry. That sensation you're feeling is normal. It's called a heartbeat".

the mighty ham's picture
the mighty ham
94 pencils

Nice lines. Yucky art direction.

tjb1970's picture
tjb1970
491 pencils

not bad i guess. great photos. overly art directed. the lines need work. i think the TV line is best, the others fall kinda flat for me.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Trying WAY too hard to be "outdoorsy", but then, that's ALL they got in Utah, the outdoors.
An extremely familiar territory for a tourism ad for this region of the country where they have virtually nothing else other than a few interesting rock formations to attract potential visitors...
Nice headlines, but again, VEEEEEEERY familiar in tone, style and delivery. Art direction-wise, there're too many "chotchkes" throughout the campain to the point of distraction. I think having THREE different ADs working on it pretty much explains the fight/need for attention...

I can pretty much see this campaign getting completely lost among other ads in travel magazines...

oshe's picture
oshe
852 pencils

where is the art director?

··o.s.h.e··

thirty6chambers's picture
thirty6chambers
1464 pencils

is this from the 90's?

Beatboxer's picture
Beatboxer
1519 pencils

What has identity theft got to do with Utah, in the first place???

I'm not sure about that headline...
Art direction is not bad.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

The ECD is new from Fallon/Minneapolis where he used to work on CITI (Identity Theft campaign).
That might have something to do with it. You know, the "residual effect" or a "withdrawal symptom" from previous account.

Happens...

noir's picture
noir
10 pencils

es uno de los peores trabajos a nivel grafico de esta pag. boooooooooooooo

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