Utah Highway Safety Office: Eye Chart
Advertising Agency: Richter7, Salt Lake City, USA
Executive Creative Director: Dave Newbold
Creative Directors: Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Published: November 2011


16 comments
Well, I ride a bike and I still think so what. Perhaps I feel there should be a meaning were there should not be one.
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https://edictive.com - Film Production Management
Serg - well you rode a bike. And you survived.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
nice thought... but the connects missing
busy.
but done!!! IVAN WHY YOU DELETE MESSAGES? IF IS DONE IS DONE!!! DONE BY BBDO RUSSIA TIME ago.
?
http://www.mandarinoadv.com
This is a very important subject. Finally somebody picked up the glove and delivered.
I like the idea - and the implantation.
Behind every icon - there is a life we have the obligation to keep.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
I really don't get it. Explanation anyone?
good idea, not so good execution.
poor
Agree with Hadrons.
And like the Drive Aware line and icon as well.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Its a very original concept... I love it.. I just wonder if the logo is not a bit small ? People walking by could confuse the poster with an actual add for a motorbikes if they dont stop to look attentively at it... no ?
I say this does not work at all.
The good old eye chart idea, eh? This one's on the old side of good.
Will Think for Salary
Ubor ubis ubit ubon thube gubood subide ubof ubold? ;)
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Ubmore ubon ubthe ubmyopic ubside ubof ub20 ub20! :)
Will Think for Salary
old concept.