28 comments

dew drops's picture
dew drops
90 pencils

like it

rk's picture
rk

Bad cutting-pesting.

W_Silveira's picture
W_Silveira

you're the bad pest

saidukaringa's picture
saidukaringa
273 pencils

"Makes you forget how to fear the dark."
for this copy a much better artwork and visualization is possible.
only thing the broom in the hand of skeleton is good creative idea.
still to improve

Saidu Karinga
The Idiot

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

niloy.123's picture
niloy.123
2 pencils

looks cool...

Shalmili's picture
Shalmili

Don't like......

Shalmili's picture
Shalmili

Don't like......

getconnected2001's picture
getconnected2001
989 pencils

:(

getconnected2001's picture
getconnected2001
989 pencils

Not impressive!

tirtho's picture
tirtho

hell... bates etc., is going more bolloks/day. WHATTA' SHITE!!

Shona's picture
Shona

huh? way too much (or too little) thought here.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Agree with Shona, the idea is either lacking or overcomplicated, either way its not communicating anything to me, and it doesn't tell me what Usha Inverters are. Lights?

We're going to need more lube.

instinctive traveller's picture
instinctive tra...
189 pencils

everyone who has lived in power (electricity) starved places know what an inverter is. it speaks to the target. if you didn't get it, your obviously not the target. simple isn't it?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Indeed you are simple.

Whether I am the target or not, it should be clear what they are. Saying, if you don't get it, you're obviously not the target market is just a lazy excuse for a shit ad.

We're going to need more lube.

Nthngmn's picture
Nthngmn
626 pencils

And the award for worst retouching/"direction" from an art director goes to this ad. Congratulations, enjoy the buffet.

drew peacock's picture
drew peacock

Makes you forget how to use photoshop

elmikel's picture
elmikel
1147 pencils

not much to see here. Art direction is a bit lame and I'm really not sure what they are trying to tell me. If the skeleton on the pic should mean "dark", than it's quite lame because it suggests it is "The Death" and that is completely another story...or is there something I'm missing?

mapliopl's picture
mapliopl
146 pencils

And the award for worst retouching/"direction" from an art director goes to this ad. Congratulations, enjoy the buffet. (2)

You know what's funny? I had a few ads a million times better than these that never got featured here, I wonder why...

Romer B.'s picture
Romer B.

Horrible!!! Poor finalization. Very sorry for this ad.

bknowlden's picture
bknowlden
3647 pencils

This retouching is horrible...

Alessandro Boggiano's picture
Alessandro Boggiano
101 pencils

@ bknowlden:

yes, and there is another mistake. The skull is part of a scientific skeleton, sectioned on the top to see inside.
I doubt that the death has a skull like that!

: )))

drizae's picture
drizae
503 pencils

No idea what the product is, have forgotten the brand name by the time I reached the comments box! The idea isn't clear enough, I have to assume that the product is lights? But then the execution makes no sense to me now.

Fail Harder.

Guest star's picture
Guest star

the dark? isn't this mr grim reaper? is death (with a capital d) synonymous with the dark in india?
agree that the retouching is horrible. can't believe how bad it is.
by the way, reminds me a lot of another campaign, think it was for a sheet glass producer or something. but this one's so much worse... damn. like a poor copy of a bad campaign.
this is soooo wrong. f~ck.

nampam's picture
nampam
8 pencils

very nice.

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

Nice doctor's office skeleton. While doing all this HORRIBLE Photoshopping, they couldn't remove the cut in its head?
Amateur hour on a crap-tastic ad.

pyro's picture
pyro

POOR u....LAME PHOTOSHOPPING!!!!!!!!....can u see even see it??!!

littlealcreative's picture
littlealcreative
2 pencils

What the hell is going on with her feet??

Guest's picture
Guest

your idea is good it is simlple and easy undersatndable
i need a help from you
in ap we r unable to buy these inverters
can you send me their corporate adress

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