U.S. Navy: CEO

The Navy landed me here.

Advertising Agency: GlobalHue, Southfield, USA
Executive Creative Director: Desmond Hall
Creative Director: Rob Hendrickson
Art Director: Matt Laufer
Copywriter: Justin Trapp
Print Producers: Mike Miller, Preston Burr III
Photographer: Bob Stevens
Retouching: Taylor James, Stage 3
Published: October 2008

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9 comments

Guest's picture
Guest

what does this mean

Guest's picture
Guest

KURRR-RASSSSH!!! NEEDS COMIC BOOK SOUND EFFECTS!!!

Guest's picture
Guest

I saw these on "kiss my black ads". Nice thinking.

Guest's picture
Guest

These are nice...especially for a tough client like the Navy.

Guest's picture
Guest

why are they all african americans?

Guest's picture
Guest

Dear Rip Van Winkle,
Crazy as it sounds, Black people actually have aspirations. They want jobs and money just like everyone else. And incredibly, some of them other than Obama, Oprah and Tiger Woods are actually successful in their chosen field. (crazy ain't it!) So believe it or not, advertisers actually spend money targeting ads towards them featuring people THEY can relate to. If you got a problem with that – too bad. And welcome to the 21st century.

Guest's picture
Guest

Because this campaign's target audience is the african american population, that's all.

Guest's picture
Guest

great technical execution (presuming you did not actually drop a 58,000# anchor through the ceiling) Clear concise messaging in the copy and carried through in sync with attention hijacking visuals. Don't see why this wouldn't work with other market demographics.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Very difficult product to sell.

You have to be very smart to hide the fact that what you are offering is an opportunity to DIE in a foreign country (or sea) protecting economic interest in the name of "liberty and democracy"

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