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Comments
Now, I know this is in house, but perhaps you guys should tell more of a story with the art direction, rather than the copy. Also, your color scheme lacks pop, and the logo seems lost in all that brown. These are all suggestions as constructive criticism. Good Luck on the campaign.
Thank you, every comment is appreciated!
By the way, these are the original, more compact layouts:
http://www.urbaneshirts.com/ad1.jpg
http://www.urbaneshirts.com/ad2.jpg
If your going to go this angle, search this web site for Axe and Tag body spray's work. They've made a killing doing this type or approach. Don't do the same idea, obviously, but that should get you thinking in that direction, and give some thoughts on execution.
Your idea is a cute one, but, as noted, the layout fails you. It's too generic, both in type selection and colour (granted, brown is a dull colour, but grey would be serving you a lot better), and doesnt take advantage of the "legal-look" possibilities. As for the photo, at first glance, I thought this was a pair of jeans, not a shirt, so it was a bit disorienting visually before I got the message in the photo.
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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"
As I posted at our other ad, of course this is a low-budget online ad made-up and created by non-professionals. So I'm more than happy that our ads got posted on this site as we can get comments from industry experts. So keep them coming! :)
I mean how many other products could you do this idea for?
OH SO AXE HAS COME WIH CLOTHING TOO
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