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Home couture, 2

Agency: 
Published/Aired: 
November 2011
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Description: 

urbanara.com is an online shop for premium home textiles at a reasonable price.

Home Couture
www.urbanara.com
Fine fabrics for your home. Online only.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Directors: Michael Funk
Creative Director: Olaf Reys
Art Director: Philipp Alings
Copywriter: Sebastian Steller
Photographer: Armin Zogbaum

Comments (3)

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Wordfruit's picture
Wordfruit
1023 Activity Scores

My mind doesn't easily jump from what I see in the pic, to what I might need that they sell -- blankets, towels, etc. I.e. from the essence 'fabric' to the utility.

Although it's kind of boring, I wonder if some shots that are more obviously product-shots might work better.

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