Urbanara: Home couture, 2

Home Couture
www.urbanara.com
Fine fabrics for your home. Online only.

urbanara.com is an online shop for premium home textiles at a reasonable price.

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Directors: Michael Funk
Creative Director: Olaf Reys
Art Director: Philipp Alings
Copywriter: Sebastian Steller
Photographer: Armin Zogbaum
Published: November 2011

3 comments

Hadrons's picture
Hadrons
5743 pencils

Yeah right, that is what we all do at home when we touch fabrics,,.
we take off our clothes,
we do up our hair,
we put some glossy lipstick on
we sit for *hours* in some uncomfortable, sexy pose with a thousand-yard stare - just in case someone with a camera happens on by to adore us...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MissCopywriter's picture
MissCopywriter
168 pencils

Word play for Haute Couture?
That makes more sense to me.

Wordfruit's picture
Wordfruit
1023 pencils

My mind doesn't easily jump from what I see in the pic, to what I might need that they sell -- blankets, towels, etc. I.e. from the essence 'fabric' to the utility.

Although it's kind of boring, I wonder if some shots that are more obviously product-shots might work better.

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