Ural Motorcycles: Break out, 1

Routine, boredom, office slavery and chains of marriage – this is not about people who ride bikes. Ural motorcycle sets you free. It helps you get away from all this, and gives you absolute freedom.

Advertising Agency: Friends, Moscow, Russia
Creative Directors: Arina Avdeeva, Denis Eliseev
Art Director: Mitya Katkin
Copywriter: Ilya Torgovnikov
Designers: Alexander Zavatsky, Alexey Pushkarev
Creative Producer: Teymur Aliev
Production: Belle Ville

May 2013


uncertaintly's picture
225 pencils

People, you must look with your brain! It's good.

MaximeGK's picture
78 pencils

It may be good art, but it is not a good ad. Where is the call to action? Here are a few pointers for an ad - Don't make me think, don't make me choose and don't waste my time.

A good start could be to put the handle bars in the centre bottom in order to make it seem you have the bike. By having a mini version of it at the bottom, it skews the bike size from being part of the solution or the picture. Slap the logo of the company there and a bit bigger and you'll increase your brand awareness at the same time.

zouz08's picture
209 pencils

when you need to add some informations below the image about your print ad, there is a problem...

come on, check our website:

ananta's picture
43 pencils

a fat guy needs more space to go. right?

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