Uptown Community Clinic: Sam
If you saw someone throw Sam against a wall, would you say something?
Sam, Lucy and Diamond are not animals, but children. However, research shows that people are 5 times more likely to read an appeal for an abused animal than they are for an abused child.
Advertising Agency: Smugglers' Inn, Minneapolis, MN USA
Creative Director: Carol Henderson
Art Director: Carol Henderson
Copywriter: Jarl Olsen
Published: October 2009
8 Comments
Well, the only nice ad from this campaign is Diamond´s... The other lines are too direct and the layout is not as fresh.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
I think it's good campaign - message is very strong.
the creatives should be thrown against a wall. i would say headline-writing is officially dead.
I'm not sure I would say anything. Apart from, 'Well, at least they'll have a more powerful ad now the cat's dead.'
liked the series
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~ Quite obviously, I have gathered no moss ! ~
sorry i'm just left feeling bad for a nonexistent cat because the one in the picture looks sad. this campaign is nonfunctional. or maybe i'm just overly emotional toward cats.
Actually, yes. If I saw a cat or a child (or anything living, really) being thrown against a wall, I would certainly report it.
You know what it says about America when people are 5 times more likely to report animal abuse than child abuse? First, it says that unlike many other parts of the world, we've evolved as a society (well, not all of us) to the point where we understand that torture and abuse of humans AND animals is unacceptable. It also says that abusive parents know that they can get prosecuted heavily for abusing their children so they usually do it behind closed doors in a way that doesn't leave physical evidence. That's why it's more difficult to detect and therefore report.
@guest: "the creatives should be thrown against a wall." I agree.
This campaign is infuriatingly stupid.
needs to much explanation by copytext. if you see the ad for a couple seconds you won't notice the message.