Upside Down Friends

December 2007

It is an aged rum. The copy in Spanish reads: Qué rico es tomarse el tiempo. It has a double meaning:
1. It is great to pass time relaxed enjoying yourself.
2. It is nice to take the time (an aged rum).

Advertising Agency: Olabuenaga Chemistri, Mexico
VP Creative: Jorge Cuchi
Group Creative Director: Pablo Ferrari
Ass. Creative Director: Hugo Castillo
Art Directors: Gert Kiebooms, Héctor Colín
Copywriter: Natividad Gidi
Photographer: Dominó / Uruguay

Comments (10)

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Highest Rated

Syd's picture
Activity Score 74

Oh, I like this. I'd definitely stop flipping through a magazine to look at it.

Mandla N's picture
Mandla N
Activity Score 90


Rekker's picture
Activity Score 123

i like it!

Syd's picture
Activity Score 74

Oh, I like this. I'd definitely stop flipping through a magazine to look at it.

Zeus's picture
Activity Score 906

jejejeje funny!!

indie's picture
Activity Score 516

love the photograph and the idea... two thumbs up!!!


brain123's picture
Activity Score 830

Ok.. they are REALLY drunk!!!

iT-iS-i's picture
Activity Score 1721

Yep, they really are drunk...

Who turned the world upside down?

:: Put your ears against the ground so i can walk over what you heard::

Totto's picture
Activity Score 685

the art director did.

Intelligent ads are the need of the hour.

SeanMartin's picture

I would have *almost* bought this as a non-Photoshop ad, had the reflections not been off. And that's a pity, because it's those little details that can really make or break an ad. Had they spent a little more time on the tabletop (specifically under the men's legs) and given them the same attention as matching the pattern in the woman's skirt, it really would have sailed. Right now, it's close, but not quite.

The larger question (and I hate asking this so much) is anyone paying attention to the publication gutter when designing these works of art? I'm guessing not, because a good chunk of the central image is gonna disappear and no one seems to have noticed.

White lion's picture
White lion
Activity Score 9

Love the Idea, Shame about the bad photoshop around the hair... Apart from that. Well Done!

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