UPS: Tartan Box
Now serving Nova Scotia.
To promote that UPS has brought their services to Nova Scotia, Canada, we merged their identifiable brown box with the iconic tartan pattern of that area.
Advertising Agency: OgilvyOne, Toronto, Canada
Creative Directors: Matt Hassell, Ian MacKellar
Art Directors: Mark Ovsey, Kevin Belanger
Copywriter: Noah Feferman
Associate Creative Director: Greg Shortall