Comments (41)

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slim's picture
Activity Score 1047


nuclearshower's picture
Activity Score 233

I think it meant "Ups placing things wrongly", I dont really like it anyway

me thinks's picture
me thinks
Activity Score 722

I don’t like it. Sorry. Nope.

FAMI's picture
Activity Score 19

"It doesn’t make sense to me" what this advert trying to say can anyone tell me pls...

rajeshmkd's picture
Activity Score 16

they are connecting links. " this is one's speak ends and " is other's beginnings.

brandsurgeon's picture
Activity Score 693

connecting links?!? This isn't a telecomms ad!

Most times, worst enemies used to be best friends...

ming the merciless's picture
ming the merciless
Activity Score 190

Do DHL need to acjnowledge their opposition?

LSR's picture
Activity Score 17


Tero Ylitalo's picture
Tero Ylitalo
Activity Score 628

Ha ha, this is hilarious! "Ups" = "Oops". Still, hopefully DHL strikes back.

"Pastes like shit."

Chris's picture
Activity Score 1985

is it legal to take the piss out of someones logo? I thought they had to partly hide it.

Capitalist's picture
Activity Score 132

Is this for real??? Bacause, if it is...that's pretty brave!

salamandos's picture
Activity Score 1947

it's done for award purposes..

tamer samy's picture
tamer samy
Activity Score 681

I thought Germany is more powerful than that :(

creative420's picture
Activity Score 279

he he.. real bold.. lets wait for Oops to strike back.

johann.s's picture
Activity Score 112

UPS boring ... tooooo much inspiration ;)

Desi's picture
Activity Score 1052

DHL is ogilvy's germany's client.
As a stupid consumer I will start using UPS as the logo is bigger and the ad says that UPS is bigger then DHL.

salamandos's picture
Activity Score 1947

I think it is not working either.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Ah, JvM again.
Hm, I told you ...

Have Heart's picture
Have Heart
Activity Score 922

It's a funny idea, but UPS always wins. Anyway, I don't like this kind of rival-ad stuff.

jungleraven's picture
Activity Score 291

hw th hell th TA is supposed to deciper this...seems unreal

Yokel's picture
Activity Score 604

Yeah, here in Germany ups is pronounced oops, and by putting it in ""s I guess that's what they're trying to say. But this is just dumb. I don't think that many are going to get it. At first view it said to me that UPS and DHL are working as partners.
For me this is more advertizing for UPS.
If they really wanted to trash the competition they should have removed the text from the UPS logo. Kept the brown and gold and font and put the ups in quotes. Would have been clearer to the viewer and made them think.
Trashing the competition is a sign of a shitty company, and that fits DHL to a tee. Typical for german companies. Worst courier company I've had to deal with.

salamandos's picture
Activity Score 1947

haha fair comment

addyhoch10's picture
Activity Score 2592

i haven't seen it yet in germany and i think i wont ever.
as far as i know there not allowed to use the ups logo like this, according to german law.
if someone can disabuse me of the notion that this is pure scam i'd appreciate that and retract my presumption.

salamandos's picture
Activity Score 1947

it's an ad which aims at award shows - and it also has won sth. in the Eurobest 2006 -

Accidentally I saw it in a german art magazine but I don't think that I will see it again somewhere else..

MindDrift's picture
Activity Score 1170

Come on...Why are you guys so negative. It's one witty ad.

Eugens's picture
Activity Score 2624

it's working. it's witty. it's good. also it's a scam, most likely. ghost ad. will never be published. etc. but still.

Twombl's picture
Activity Score 184

Horrible. We are not on a quiz show.

Rog's picture
Activity Score 6082

Bit of a stretch for my liking.

>>>> That's not an ad. THIS is an ad.

balaazs's picture
Activity Score 66

imho this will be interpreted as a UPS ad for more than 80% of the customers.

adjie76's picture
Activity Score 2

I kinda like it.

picturejockey's picture
Activity Score 658

I a sorry but I don't get it

Javi Ending's picture
Javi Ending
Activity Score 130

I don't live in Germany so maybe it makes sense there, but this is HORRIBLE in my opinion. For the first seconds it struck me as a UPS ad but after about 4 secs i saw the DHL on the bottom. So, the "OOPS" is for you DHL.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

"I don't live in Germany so maybe it makes sense there, but this is HORRIBLE in my opinion"

As far as I, living and working in Germany, can say - you are absolutely right!

As I told you guys before: JvM

(can anyone here teach me how to quote correctly with html and stuff? i didn't get it...)

salamandos's picture
Activity Score 1947

what did You tell us before about JvM?

Vege Pop's picture
Vege Pop
Activity Score 84

I Love it! It's simple, funny and beautiful.

Some how don't understand why everybody is being so incredibly negative?

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

Look at my profile -> track
you'll find out.

ripster's picture
Activity Score 152

This is about nothing. There is no fantastic creative idea in this. It's showing a stylish logo in an uncommon enviroment for no further reason than to catch the looks! I am not doubting, that it achieves that goal - but that's everything.

And I think that philosophy is significant for JvM.

La madre cuya hija vive en Alemania!


eyefeed's picture
Activity Score 11

This ad was shortlisted at Cannes 2006.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

"La madre cuya hija vive en Alemania!"

Exactamente. Segun: Sé lo, que de hablo.


khaikai's picture
Activity Score 8

UPS isn't in DHL's dialogue ?

jenm's picture
Activity Score 40

made me smile