UPMC: Pineapple

I wish I had smoother skin.

Advertising Agency: The Paradiso Group Pittsburgh, USA
Creative Director: Doug Romoff
Associate Creative Director: Ted Walzl
Art Directors: Zach Harvey
Copywriter: Zach Harvey
Photographer: Tom Gigliotti
Photo Retouching: Dave Bernhardt

April 2008


Crisp One's picture
Crisp One
2005 pencils

I wish you had spent more time on your idea

step 1 step 2's picture
step 1 step 2
38 pencils

Le Douche,I wish you should have shown us your book.

Crisp One's picture
Crisp One
2005 pencils

I recetly just put up some of my work in the exhibition forum....with instruction to tear it apart...so please...do

a2o's picture
139 pencils

I can understand that the guys are upset...

but really the basic strategy or the source is real good! but somehow missed the magic.. may be due to literal translation of strategy into execution.

scarfinati's picture
843 pencils

too much body copy

its like a brochure

Rahat's picture
10 pencils

Waste of time...

Guest's picture

Wow, is that dumb. I'm a pineapple, so I should get plastic surgery?

Guest's picture

Agreed. This is mega lame and lazy. Too much copy, like all UPMC ads, lazy creative, been done a million times. ZZZzzzZZZZzzz

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