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UPMC Aesthetic Plastic Surgery Center: Lettuce
I wish my leaves wouldn't wilt and sag.
Advertising Agency: The Paradiso Group Pittsburgh, USA
Creative Director: Doug Romoff
Associate Creative Director: Ted Walzl
Art Directors: Zach Harvey, Emily Steinmetz
Copywriter: Zach Harvey
Photographer: Tom Gigliotti
Photo Retouching: Dave Bernhardt
Published: April 2008
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Comments
disgusting campaign and message... furthermore pretty lousy ads.
Pears don't have hips, and people don't have leaves. Probably should've taken one approach and stuck with it. Or maybe a different approach entirely...
That's a lot of copy to get through to make the ad a success (if it's worthy of a success title. Didn't read any of it. Stopped after the pineapple wanted smoother skin.)