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Fish, 3

Agency: 
Published/Aired: 
April 2009
Description: 

When you run a small business, clients that turn out to be bad fish can kill your business. UPEX helps you avoid those 'fishes'.

Credit reports & coaching for small businesses.

Advertising Agency: Ronnestam.com, Stockholm, Sweden
Creative Director: Johan Ronnestam
Art Director: Johan Ronnestam
Photographer: Andreas Lübeck
Other additional credits: PM - Caroline Karlström

Comments (18)

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Highest Rated

bryan9's picture
bryan9
Activity Score 110

It was already old in the 70s.

Guest's picture
Guest

Is "bad fish" a Swedish business term that I just have never heard of?

Guest's picture
Guest

Ugly fish, bad client?

corndogfuneral's picture
corndogfuneral
Activity Score 1053

Bad Fish indeed.

Guest's picture
Guest

no

Guest's picture
Guest

disbanded

Guest's picture
Guest

what's wrong with his shoulder???

Warwick Mr. Bean's picture
Warwick Mr. Bean
Activity Score 8

Hahaha!

Julian's picture
Julian
Activity Score 40

Why 3 bad fish?

It's only advertising, nobody died.

EscolaElisava's picture
EscolaElisava
Activity Score 106

whats wrong with the fish's shadow?

Guest's picture
Guest

do they wanna say "catch the big fish"? hmm...

Guest's picture
Guest

very good aaaaaaaaaaaaaaa(h)rt direction

joel rodrigues's picture
joel rodrigues
Activity Score 4

he looks more like a fish than the fish itself

Guest's picture
Guest

I'm swedish and it took me 4 people at the agency before deciphering this ad. That's not a good sign. And why, indeed, 3 ads?

Guest's picture
Guest

the edges of the man look 'off'. In addition, copy and logo and very difficult to see.

Guest's picture
Guest

What does Swedish have to do with anything. In Sweden the copy and the solution is different. And if you work at an agency and cannot deciphering this one you must be pretty...

Guest's picture
Guest

la peoor dirección de arte.... el hombro, la pierna, las sombras!!!!!!!!!!!!

bryan9's picture
bryan9
Activity Score 110

It was already old in the 70s.

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