Upex: Fish, 3

Credit reports & coaching for small businesses.

When you run a small business, clients that turn out to be bad fish can kill your business. UPEX helps you avoid those 'fishes'.

Advertising Agency: Ronnestam.com, Stockholm, Sweden
Creative Director: Johan Ronnestam
Art Director: Johan Ronnestam
Photographer: Andreas Lübeck
Other additional credits: PM - Caroline Karlström
Published: April 2009

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18 comments

Guest's picture
Guest

Is "bad fish" a Swedish business term that I just have never heard of?

Guest's picture
Guest

Ugly fish, bad client?

corndogfuneral's picture
corndogfuneral
1053 pencils

Bad Fish indeed.

Guest's picture
Guest

no

Guest's picture
Guest

disbanded

Guest's picture
Guest

what's wrong with his shoulder???

Warwick Mr. Bean's picture
Warwick Mr. Bean
8 pencils

Hahaha!

Julian's picture
Julian
40 pencils

Why 3 bad fish?

It's only advertising, nobody died.

EscolaElisava's picture
EscolaElisava
106 pencils

whats wrong with the fish's shadow?

Guest's picture
Guest

do they wanna say "catch the big fish"? hmm...

Guest's picture
Guest

very good aaaaaaaaaaaaaaa(h)rt direction

joel rodrigues's picture
joel rodrigues
4 pencils

he looks more like a fish than the fish itself

Guest's picture
Guest

I'm swedish and it took me 4 people at the agency before deciphering this ad. That's not a good sign. And why, indeed, 3 ads?

Guest's picture
Guest

the edges of the man look 'off'. In addition, copy and logo and very difficult to see.

Guest's picture
Guest

What does Swedish have to do with anything. In Sweden the copy and the solution is different. And if you work at an agency and cannot deciphering this one you must be pretty...

Guest's picture
Guest

la peoor dirección de arte.... el hombro, la pierna, las sombras!!!!!!!!!!!!

bryan9's picture
bryan9
110 pencils

It was already old in the 70s.

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