Upex: Fish, 1

Nice execution. I think the messaging is a little cryptic, though.

I had a hard time getting the "Bad Fish = Bad Client" message without the explanation below the Ads.
Also...very disturbing visuals. creeeeepy.

Same ad, thrice!

Hmm. It's originally made for the Swedish market so a perhaps cryptic translation...

Cannes Grand Prix

I just don't get it. And even if I did, I wish there was more variation from ad to ad.

I expect more from a creative director who runs his own shop, writes his own copy and art directs his own pieces. And that's why for me, it's a no.

:: Choose your words wisely or I'll stab you with a point of view ::

Is something being lost in translation? Are they mixing rotten apples with bad fish? Would anyone be able to decipher any sort of meaningful communication from this ad without the explanation underneath? Just seems like a goofy Photoshop exercise without it.

Agree with the previous post. Seems like a case of Jack of all trades but master of none.

Yeah, yeah Defffo CANNES GRAND PRIX!!!!!!!!!!!!!!

In Sweden there's a saying that bad clients are like ugly fish. That's the deciphering.

So then it's an illustration of an accepted Swedish saying? What's the idea then?

Its a very ugly ad. And the actors, that there´r supoust to be the target group look so stupid. I think the comunication its not working.

I could say that when ivan have´s to make clear something abobe its because samething its wrong...

Same trick again