UPA Emergency care, Prefeitura do Natal: Fireworks, 3

Eeny, meeny, miny, moe. Keep your finger and your toe.
This São João, don't ignite the danger.

São João is a seasonal festival in Brazil, where people celebrate by lighting fireworks.

Advertising Agency: Art&C Comunicação, Natal/RN, Brazil
Creative Director: George Wilde
Copywriter: Tiago Xavier
Art Director: Thiago Palitot
Illustrator: Flávio Jatobá
Published: June 2011

3 comments

ace85le's picture
ace85le
3939 pencils

I think it's tasteful. Not the usual cliche way of showing the obvious.

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bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

creative. . .

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

sukhdev's picture
sukhdev
148 pencils

i think most of the time the victims are children, old people and expecting mothers, that was a more serious issue to be highlighted in this campaign.

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