Rog's picture
6082 pencils

Half arsed attempt.
Is this the real O&M?
Come on.

>>>> That's not an ad. THIS is an ad.

DK's picture
43 pencils

Nothing in this makes you want to unwind. you can get stressed seeing such stuff. the newspaper is rolled up in a bunch(how unwound is that). this ad is saying something and conveying something else. tchh! tchh!

me thinks's picture
me thinks
722 pencils

Zilch. Sorry, pals.

alter ego's picture
alter ego
20 pencils


Could you come across to my office and explain the idea please?

Desi's picture
1052 pencils

Obviously the visual came first, then the headline. Then the planner wrote the strategy.

imke's picture
472 pencils

I found it exact oposite meaning...I don't for hwhat extend I am right.

"Idea never die"


A. J. SMITH's picture
2824 pencils

What a lame, cack idea, come on.


Disco Munky's picture
Disco Munky
3890 pencils

You'd think they would show people actually unwinding, as opposed to wound up. This is the beginnings of an ok concept, but they could have tried pushing the 'unwind' idea visually a bit harder.


"Now push the 'Make it good' button."

Doin' it for the points

Yokel's picture
604 pencils

Top half she look pert relaxed and unwound. Is this newspaper for her legs instead of her head?

Ney Frances's picture
Ney Frances
660 pencils

ha ha

is there life before death?

Vudu6's picture
81 pencils

Why would anyone even send this to AOTW to be put up?? It should be kept right at the bottom of a drawer, underneath an old CI manual that no one's ever gonna pull out.

act's picture
535 pencils

awful. all that trouble for this?

chintan ruparel's picture
chintan ruparel
1516 pencils

this released all over...and we O&M fans were surprised to find such mediocre work, seriously!

after reaching amazing heights in the creative sphere, O&M is certainly not doing justice to its own reputation.

c'mon, abhijit avasthi is d same guy who did award winning fevicol ads...and then this... such a let down :/

~ old habits die hard, older ones never do ~

kre8's picture
989 pencils

100% agreed.

Dick Huges's picture
Dick Huges
937 pencils

Oh my god. You also owe me 20 seconds of my time for seeing this.

ivan's picture

I'm going into dept at this range. I'm gaining time with campaigns you approve though? What's the balance?

Dick Huges's picture
Dick Huges
937 pencils

The balance is still good mate. And I like to see the bad ads too. They make the good ads even better.

lsadunb's picture
571 pencils

It's funny to see Mr. Huges (or Mr. Doria, I don't know) writing his comment for bad ads. Please, continue to send trashy stuff.

Rog's picture
6082 pencils

Agreed, Mr Huges.

Someone has to say No to these guys, because no-one else is.

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

brandsurgeon's picture
693 pencils

I agree with Dadzarat on pushing the unwind idea a bit further. Looking at this pic only makes me feel more tied up.

Most times, worst enemies used to be best friends...

ziyad_pa's picture
105 pencils

same concept used twice, same company! for diffrent product!

chkout the link

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