It’s hard to imagine a business school coming out and talking about [advertising] something other than professors, curriculum and academic rankings. But that’s exactly what we did. We knew that to really connect with today’s potential students we had to stand out in this sea of sameness with a message unique to us. Our message was that beyond the quality professors and top rankings we had the largest, most powerful network in the D.C. region. And this network held major influence on how these students could get ahead in the real world of business. It all came to life with intelligent and thought-provoking headlines and a visual treatment that was decidedly modern and sophisticated.
RKS Design’s Scott Clear on Product Design’s Crucial Role in AdlandRead More
Clio Fashion & Beauty
Moving Image & Content Founder Quynh Mai On Bringing “Creative Firepower” To Digital StorytellingRead More
Agency of the Year X Country Winners Showcase Creativity Defined by CultureRead More
Pursue a Passion Project? We Want to Showcase It!Read More