University of Gent: Euro

Dare to think

Advertising Agency: Saatchi&Saatchi, Brussels, Belgium
Creative Directors: Jan teulingkx, Alexander Cha'ban
Art Directors: Arnaud Bailly, Ross Mc Currach
Copywriters: Ross Mc Currach, Arnaud Bailly
Photographer: Marc Paeps
Accounts: Nicolas Pignatelli
Published: April 2011

9 comments

CuriousPencil's picture
CuriousPencil
4227 pencils

A return to the heady 1980s, when smug pseudo-intellectualism was achieved with cider & blackcurrant and stories like "there's a man hanging from a high ceiling in an empty warehouse. There is no ladder but a puddle beneath him. Explain."

Call me cynical, but these seem like cheap gimmicks.

Kriativity's picture
Kriativity
418 pencils

eh..dare to think what?

ace85le's picture
ace85le
3939 pencils

Didn't like both the idea and the visual.

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kleenex's picture
kleenex
29454 pencils

dull.

Bob.C's picture
Bob.C
1135 pencils

The dare to think means that dare to think that there could be a 1.21 Euro?

Sorry, I don't see how this would attract students or build an image, maybe the same concept taken in a different more approachable direction would work.

Turk's picture
Turk
140 pencils

Soo?

Janae's picture
Janae
385 pencils

i'm not happy with the realisation or the idea behind it.

CuriousPencil's picture
CuriousPencil
4227 pencils

We're obviously not smart enough for the University of Gent. Even if it's "One Euro, 21 countries/languages/answers", I wouldn't fancy walking around a place of learning where everyone thinks they're too smart already.

samcabodi's picture
samcabodi
7 pencils

Hi guys!

I would not want to defend the concept, which seems difficult to understand for me, but here's the way I see it :

The VAT here in Belgium is of 21% and VAT is a tax on added value.
SO to me, they tried to create the idea that you have to see things with an added value.

BUT if that is the concept, MY GOSH it's hard to get it. Of course, the aim here is to make you think, but this is a bit too much...

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