March 2008

Print advertisment created by Saatchi & Saatchi, Belgium for University of Gent, within the category: Education.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek

Comments (18)

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Have Heart's picture
Have Heart
Activity Score 922

Don't like the earth&apple-motives. The rest are pretty strong.

de_martin's picture
Activity Score 71

call me stupid, but I don't get it!

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

LimitedTimeOffer's picture
Activity Score 200

The clock has 13 hours shown. Presumably they are suggesting their university produces the kind of out-of-the-box thinking that might lead someone to change the way we measure time. I can't forsee any possible reason 13 hours would be a good idea, but hey, that's not really the point ;)

KJP's picture
Activity Score 44


campass's picture
Activity Score 120

look at the wall clock!

Cooxie's picture
Activity Score 124

3 photographers for that???

Pogi5's picture
Activity Score 253


Jumo's picture
Activity Score 592

one for the clock, one for the davit, one for the wall (one for the thirteen ?)…

— Jumo

Art Director FP7 Morocco

TrainRunner's picture
Activity Score 225

different photographers for the different ads.

Jet Lee's picture
Jet Lee
Activity Score 127

I think it'd have been nicer if they redesigned the numbers' positions on the clock. (13numbers distributed equally around the clock).
That way it really looks like the 13hours-mode is really the normal time standard being practiced. At the moment it looks forced how they just photo-shoved in the 13 in between the 12 and 1. It's kinda messy in the first quarter zone. :)

Nice thinking by the way.

Cron187's picture
Activity Score 553

Marty: Why don't you just make ten louder and make ten be the top number and make that a little louder?
Nigel: [pause] These go to eleven.

simon.gross's picture
Activity Score 541

Derek: I mean, people should be envying us, you know.
David: I envy us.

mlapoint's picture
Activity Score 47

thirteen hours would still be 1440 minutes or 55.38461538462 minutes per hour. so i guess you have to shorten the hours to fit 13 in. or maybe if the earth rotation would slow down by one hour, or maybe.....

vote4pedro's picture
Activity Score 4601

for an ad about intelligence, this doesn't seem particularly smart to me.

Skymonio's picture

They want us to dare thinking... Well done ^^'

Davosk's picture
Activity Score 4815

I don't see much thinking going on in these ads for thinking. Very lazy work.

Guest commenter's picture
Guest commenter

I can believe that you guys don't get the idea...
but in the end of the day the university is not for everyone

judge's picture
Activity Score 4

Its a very good ad.Hatsssssss of to u buddy

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