University of Gent: Clock

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek

March 2008


Have Heart's picture
Have Heart
922 pencils

Don't like the earth&apple-motives. The rest are pretty strong.

de_martin's picture
71 pencils

call me stupid, but I don't get it!

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

LimitedTimeOffer's picture
200 pencils

The clock has 13 hours shown. Presumably they are suggesting their university produces the kind of out-of-the-box thinking that might lead someone to change the way we measure time. I can't forsee any possible reason 13 hours would be a good idea, but hey, that's not really the point ;)

KJP's picture
44 pencils


campass's picture
120 pencils

look at the wall clock!

Cooxie's picture
124 pencils

3 photographers for that???

Pogi5's picture
253 pencils


Jumo's picture
592 pencils

one for the clock, one for the davit, one for the wall (one for the thirteen ?)…

— Jumo

Art Director FP7 Morocco

TrainRunner's picture
225 pencils

different photographers for the different ads.

Jet Lee's picture
Jet Lee
127 pencils

I think it'd have been nicer if they redesigned the numbers' positions on the clock. (13numbers distributed equally around the clock).
That way it really looks like the 13hours-mode is really the normal time standard being practiced. At the moment it looks forced how they just photo-shoved in the 13 in between the 12 and 1. It's kinda messy in the first quarter zone. :)

Nice thinking by the way.

Cron187's picture
553 pencils

Marty: Why don't you just make ten louder and make ten be the top number and make that a little louder?
Nigel: [pause] These go to eleven.

simon.gross's picture
541 pencils

Derek: I mean, people should be envying us, you know.
David: I envy us.

mlapoint's picture
47 pencils

thirteen hours would still be 1440 minutes or 55.38461538462 minutes per hour. so i guess you have to shorten the hours to fit 13 in. or maybe if the earth rotation would slow down by one hour, or maybe.....

vote4pedro's picture
4601 pencils

for an ad about intelligence, this doesn't seem particularly smart to me.

Skymonio's picture
25 pencils

They want us to dare thinking... Well done ^^'

Davosk's picture
4815 pencils

I don't see much thinking going on in these ads for thinking. Very lazy work.

Guest commenter's picture
Guest commenter

I can believe that you guys don't get the idea...
but in the end of the day the university is not for everyone

judge's picture
4 pencils

Its a very good ad.Hatsssssss of to u buddy

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