University of Gent: Bookcase

Not everything's in a book. Dare to think.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Directors: Alexander Chaban, Jan teulingkx
Creatives: Arnaud Bailly, Ross Mc Currach
Photographer: 354.be
Retouching: beefactory
Published: December 2010

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14 comments

everartz's picture
everartz
7603 pencils

so where is "everything" if not everything is in a book?.... Google?

| Everartz |

miko1aj's picture
miko1aj
3097 pencils

between the lines :)

MichaelJohnJ's picture
MichaelJohnJ
38 pencils

In our minds obviously

suresh90's picture
suresh90
620 pencils

Cute execution :)

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Rest of the campaign is so much better:
http://www.saatchi.be/work/ (and then go to "Dare to think!")

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

You dead right,when you see the campaign in full (Dare to think!) it's a brilliant piece of intelligent marketing.

piratasolar's picture
piratasolar
149 pencils

buena ejecución, sin duda

jackblack's picture
jackblack
2230 pencils

Hmmm.. no.

dadada's picture
dadada
1719 pencils

nice visual :) and it looks like a variation of the vodafone ad (just after this one) :)

Everybody is creative, be yourself.

Cutarica's picture
Cutarica
3370 pencils

hard to read at a first glance, but sweet idea.

manumartin5's picture
manumartin5
1202 pencils

Great execution.. its commendable. .. the idea is clear. Throwing impact at pace.

shah wali jan's picture
shah wali jan
257 pencils

sweet idea.

evikRAM's picture
evikRAM
349 pencils

great work..

!! जय श्रीराम !!

The Mad Adder's picture
The Mad Adder
212 pencils

impressive

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