University of Gent: Bedroom

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek

March 2008


Wordnerd's picture
6692 pencils

oh, man that took me about a minute to spot!

laurasordi's picture
10 pencils

if it takes 15 minutes to get the point, it doesn't mean it's a good idea.
I got the concept but i really don't think you can call this AN IDEA.

unaquestionediali's picture
484 pencils

sono subjects are clever than other but i like all the campaign.
blacks couple with white child is my favourite.
i don't get the apple...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I LOVE the image. Noticed the earth immediately. But this would be a better ad for Discovery Channel or TLC and the like.
And don't "grunge up" the logo just to be hip and edgy, it's not adding anything to the idea...

werdoner's picture
7 pencils

but it's 'daring' when they grunge up the logo

simon.gross's picture
541 pencils

I don't want to live on the frikkin moon.

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