University of Gent: Apple

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008

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16 comments

wearmysocks's picture
wearmysocks
1085 pencils

Is this supposed to be a Newton reference?
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

ivan's picture
ivan

While I love the other executions, I hate to admit, but I don't get this one...

Ivan Raszl, admin of AotW

brainzed's picture
brainzed
652 pencils

It's an apple, with a "light" label on it…
It means that one day we're gonna have light fruits.

ivan's picture
ivan

You mean genetically modified to contain less sugar, but sweetener? Nice!

Ivan Raszl, admin of AotW

j4son's picture
j4son
266 pencils

dont get it..maybe it has some connection to Newton..

campass's picture
campass
120 pencils

No.. it doesnt... take a look at the apple... the stickers says LIGHT ...

reject_subject's picture
reject_subject
209 pencils

Yup, this ad means that even fruits one day will be light (like light milk and other products that make us more healthy and less fat :) It means - think the impossible!

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

so they should have said 'DIET' right?

cdefrank's picture
cdefrank
2 pencils

i think they should have said 'LITE'.

unaquestionediali's picture
unaquestionediali
481 pencils

who dare a leaner apple? isn't it already "light"???
sorry guy i don't get this one...

maybe newton could help...

jamesrothenburg's picture
jamesrothenburg
554 pencils

Why would we need fruit that's healthier? Fruit is already very healthy. This one doesn't work for me at all.

Skymonio's picture
Skymonio
25 pencils

Maybe is it the fruit of your work, your creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

Skymonio's picture
Skymonio
25 pencils

Maybe is it the fruit of our work, our creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

simon.gross's picture
simon.gross
541 pencils

This ad stinks. Maybe the line should have been "dare to be ambiguous and irritating"

Fatty3's picture
Fatty3
37 pencils

seems like they could use these ads as a kind of introductory intelligence test if one applies for Gent Uni

CurryJ's picture
CurryJ
955 pencils

On a totally unrelated (or perhaps, it is kind of related) note .....wearmysocks, nice signoff, man!

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I think; therefore I am

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