Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008
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18 comments
Don't like the earth&apple-motives. The rest are pretty strong.
call me stupid, but I don't get it!
Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)
The clock has 13 hours shown. Presumably they are suggesting their university produces the kind of out-of-the-box thinking that might lead someone to change the way we measure time. I can't forsee any possible reason 13 hours would be a good idea, but hey, that's not really the point ;)
stupid
look at the wall clock!
3 photographers for that???
lolroflcopteromgwtfbbq!11!!!111!11
one for the clock, one for the davit, one for the wall (one for the thirteen ?)…
— Jumo
---
Jumo,
Art Director FP7 Morocco
different photographers for the different ads.
I think it'd have been nicer if they redesigned the numbers' positions on the clock. (13numbers distributed equally around the clock).
That way it really looks like the 13hours-mode is really the normal time standard being practiced. At the moment it looks forced how they just photo-shoved in the 13 in between the 12 and 1. It's kinda messy in the first quarter zone. :)
Nice thinking by the way.
Marty: Why don't you just make ten louder and make ten be the top number and make that a little louder?
Nigel: [pause] These go to eleven.
Derek: I mean, people should be envying us, you know.
David: I envy us.
thirteen hours would still be 1440 minutes or 55.38461538462 minutes per hour. so i guess you have to shorten the hours to fit 13 in. or maybe if the earth rotation would slow down by one hour, or maybe.....
for an ad about intelligence, this doesn't seem particularly smart to me.
They want us to dare thinking... Well done ^^'
I don't see much thinking going on in these ads for thinking. Very lazy work.
I can believe that you guys don't get the idea...
but in the end of the day the university is not for everyone
Its a very good ad.Hatsssssss of to u buddy