University of Gent: Clock

University of Gent: Clock

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008

Your rating: None Average: 2.5 (6 votes)

Comments

Submitted by Have Heart on Fri, 2008-04-04 07:49.

Don't like the earth&apple-motives. The rest are pretty strong.

maartenvr's picture
Submitted by maartenvr on Fri, 2008-04-04 08:30.

call me stupid, but I don't get it!

Submitted by LimitedTimeOffer on Fri, 2008-04-04 08:52.

The clock has 13 hours shown. Presumably they are suggesting their university produces the kind of out-of-the-box thinking that might lead someone to change the way we measure time. I can't forsee any possible reason 13 hours would be a good idea, but hey, that's not really the point ;)

Submitted by KJP on Fri, 2008-04-04 08:36.

stupid

Submitted by campass on Fri, 2008-04-04 08:38.

look at the wall clock!

Submitted by Cooxie on Fri, 2008-04-04 08:54.

3 photographers for that???

Pogi5's picture
Submitted by Pogi5 on Fri, 2008-04-04 10:37.

lolroflcopteromgwtfbbq!11!!!111!11

Jumo's picture
Submitted by Jumo on Fri, 2008-04-04 13:23.

one for the clock, one for the davit, one for the wall (one for the thirteen ?)…

— Jumo

Submitted by TrainRunner on Fri, 2008-04-04 15:22.

different photographers for the different ads.

Submitted by Jet Lee on Fri, 2008-04-04 11:09.

I think it'd have been nicer if they redesigned the numbers' positions on the clock. (13numbers distributed equally around the clock).
That way it really looks like the 13hours-mode is really the normal time standard being practiced. At the moment it looks forced how they just photo-shoved in the 13 in between the 12 and 1. It's kinda messy in the first quarter zone. :)

Nice thinking by the way.

Submitted by Cron187 on Fri, 2008-04-04 11:32.

Marty: Why don't you just make ten louder and make ten be the top number and make that a little louder?
Nigel: [pause] These go to eleven.

Submitted by simon.gross on Sun, 2008-04-06 19:25.

Derek: I mean, people should be envying us, you know.
David: I envy us.

Submitted by mlapoint on Fri, 2008-04-04 14:43.

thirteen hours would still be 1440 minutes or 55.38461538462 minutes per hour. so i guess you have to shorten the hours to fit 13 in. or maybe if the earth rotation would slow down by one hour, or maybe.....

www.lapointdesign.com

Submitted by vote4pedro on Fri, 2008-04-04 18:42.

for an ad about intelligence, this doesn't seem particularly smart to me.

Submitted by Skymonio on Sun, 2008-04-06 04:57.

They want us to dare thinking... Well done ^^'

Submitted by Davosk on Mon, 2008-04-07 05:29.

I don't see much thinking going on in these ads for thinking. Very lazy work.

Submitted by Guest commenter (not verified) on Tue, 2008-06-03 07:37.

I can believe that you guys don't get the idea...
but in the end of the day the university is not for everyone