Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008
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Comments
oh, man that took me about a minute to spot!
Is that the Moon which is actually the Earth? I dare to think but it's not that easy (it seems so).
if it takes 15 minutes to get the point, it doesn't mean it's a good idea.
I got the concept but i really don't think you can call this AN IDEA.
sono subjects are clever than other but i like all the campaign.
blacks couple with white child is my favourite.
i don't get the apple...
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in advertising SCRIPTA VOLANT
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I LOVE the image. Noticed the earth immediately. But this would be a better ad for Discovery Channel or TLC and the like.
And don't "grunge up" the logo just to be hip and edgy, it's not adding anything to the idea...
but it's 'daring' when they grunge up the logo
haha
I don't want to live on the frikkin moon.