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University of Gent: Apple

University of Gent: Apple
Your rating: None Average: 1.9 (10 votes)

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008

Comments

wearmysocks's picture 1032 pencils

Is this supposed to be a Newton reference?
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Energizer Bunny arrested, charged with battery.

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Energizer Bunny arrested, charged with battery.

ivan's picture

While I love the other executions, I hate to admit, but I don't get this one...

brainzed's picture 652 pencils

It's an apple, with a "light" label on it…
It means that one day we're gonna have light fruits.

ivan's picture

You mean genetically modified to contain less sugar, but sweetener? Nice!

j4son's picture 255 pencils

dont get it..maybe it has some connection to Newton..

campass's picture 120 pencils

No.. it doesnt... take a look at the apple... the stickers says LIGHT ...

reject_subject's picture 188 pencils

Yup, this ad means that even fruits one day will be light (like light milk and other products that make us more healthy and less fat :) It means - think the impossible!

ogilvyandmenon's picture 178 pencils

so they should have said 'DIET' right?

cdefrank's picture 2 pencils

i think they should have said 'LITE'.

unaquestionediali's picture 473 pencils

who dare a leaner apple? isn't it already "light"???
sorry guy i don't get this one...

maybe newton could help...

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in advertising SCRIPTA VOLANT
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jamesrothenburg's picture 262 pencils

Why would we need fruit that's healthier? Fruit is already very healthy. This one doesn't work for me at all.

Skymonio's picture 25 pencils

Maybe is it the fruit of your work, your creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

Skymonio's picture 25 pencils

Maybe is it the fruit of our work, our creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

simon.gross's picture 482 pencils

This ad stinks. Maybe the line should have been "dare to be ambiguous and irritating"

Dzsoi's picture 4558 pencils

Dare to think = don't believe everything they say to you (in order sell the product). Of course an apple can't be light - that is the point.

Fatty3's picture 37 pencils

seems like they could use these ads as a kind of introductory intelligence test if one applies for Gent Uni

CurryJ's picture 540 pencils

On a totally unrelated (or perhaps, it is kind of related) note .....wearmysocks, nice signoff, man!

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I'm not always right; I'm just never wrong

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