University of Gent: Apple

University of Gent: Apple

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008

Your rating: None Average: 1.7 (7 votes)

Comments

wearmysocks's picture
Submitted by wearmysocks on Fri, 2008-04-04 07:54.

Is this supposed to be a Newton reference?
------------------------------------
Energizer Bunny arrested, charged with battery.

ivan's picture
Submitted by ivan on Fri, 2008-04-04 08:03.

While I love the other executions, I hate to admit, but I don't get this one...

Submitted by brainzed on Fri, 2008-04-04 08:43.

It's an apple, with a "light" label on it…
It means that one day we're gonna have light fruits.

ivan's picture
Submitted by ivan on Fri, 2008-04-04 08:51.

You mean genetically modified to contain less sugar, but sweetener? Nice!

Submitted by j4son on Fri, 2008-04-04 08:28.

dont get it..maybe it has some connection to Newton..

Submitted by campass on Fri, 2008-04-04 08:43.

No.. it doesnt... take a look at the apple... the stickers says LIGHT ...

Submitted by reject_subject on Fri, 2008-04-04 08:46.

Yup, this ad means that even fruits one day will be light (like light milk and other products that make us more healthy and less fat :) It means - think the impossible!

ogilvyandmenon's picture
Submitted by ogilvyandmenon on Fri, 2008-04-04 09:33.

so they should have said 'DIET' right?

Submitted by cdefrank on Fri, 2008-05-16 13:40.

i think they should have said 'LITE'.

Submitted by unaquestionediali on Fri, 2008-04-04 09:43.

who dare a leaner apple? isn't it already "light"???
sorry guy i don't get this one...

maybe newton could help...

Submitted by jamesrothenburg on Fri, 2008-04-04 12:49.

Why would we need fruit that's healthier? Fruit is already very healthy. This one doesn't work for me at all.

Submitted by Skymonio on Sun, 2008-04-06 05:14.

Maybe is it the fruit of your work, your creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

Submitted by Skymonio on Sun, 2008-04-06 05:14.

Maybe is it the fruit of our work, our creation ? and maybe is it a way to ask questions about life, nature, human being...

Is there a way that this could be an ad for apple ? :p

I like it.

Submitted by simon.gross on Sun, 2008-04-06 19:10.

This ad stinks. Maybe the line should have been "dare to be ambiguous and irritating"

Submitted by Dzsoi on Mon, 2008-04-07 07:03.

Dare to think = don't believe everything they say to you (in order sell the product). Of course an apple can't be light - that is the point.

Submitted by Fatty3 on Mon, 2008-06-09 04:50.

seems like they could use these ads as a kind of introductory intelligence test if one applies for Gent Uni