Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Art Director: Ilse Pierard
Copywriter: Raf de Smet
Photographers: Michael Meyersfeld, Evert Thiry, Kris van Beek
Published: March 2008
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Comments
Is this supposed to be a Newton reference?
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Energizer Bunny arrested, charged with battery.
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Energizer Bunny arrested, charged with battery.
While I love the other executions, I hate to admit, but I don't get this one...
It's an apple, with a "light" label on it…
It means that one day we're gonna have light fruits.
You mean genetically modified to contain less sugar, but sweetener? Nice!
dont get it..maybe it has some connection to Newton..
No.. it doesnt... take a look at the apple... the stickers says LIGHT ...
Yup, this ad means that even fruits one day will be light (like light milk and other products that make us more healthy and less fat :) It means - think the impossible!
so they should have said 'DIET' right?
i think they should have said 'LITE'.
who dare a leaner apple? isn't it already "light"???
sorry guy i don't get this one...
maybe newton could help...
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in advertising SCRIPTA VOLANT
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Why would we need fruit that's healthier? Fruit is already very healthy. This one doesn't work for me at all.
Maybe is it the fruit of your work, your creation ? and maybe is it a way to ask questions about life, nature, human being...
Is there a way that this could be an ad for apple ? :p
I like it.
Maybe is it the fruit of our work, our creation ? and maybe is it a way to ask questions about life, nature, human being...
Is there a way that this could be an ad for apple ? :p
I like it.
This ad stinks. Maybe the line should have been "dare to be ambiguous and irritating"
Dare to think = don't believe everything they say to you (in order sell the product). Of course an apple can't be light - that is the point.
seems like they could use these ads as a kind of introductory intelligence test if one applies for Gent Uni
On a totally unrelated (or perhaps, it is kind of related) note .....wearmysocks, nice signoff, man!
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I'm not always right; I'm just never wrong
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