Universidad de Chile Football Club: One Single Family, 2

The lower text reads: One Single Family.

The upper text, is a long list of Chilean last names that –in spanish- mean opposite things. For example “Los Rubio, los Moreno” would be literally translated as “The Blondes, The Brunettes”, and so on. Being one of Chile’s most important football teams, Universidad de Chile’s most relevant attribute (even recognized by rival teams) are indeed it’s fans. Their passion knows no limits, no social differences, no professions. When you love this team, that’s all that matters. You’re part of this family.

Advertising Agency: Pedro Juan & Diego, Santiago, Chile
Chief Creative Officer: Rodrigo Briceño
Head of Copy: José Letelier
Head of Art: Claudio Campistó
Creative Director: Adolfo Lira, Pablo Silva
Art Director: Adolfo Lira, Eduardo Friz
Copywriter: Carlos Inostroza, Pablo Silva
Illustrator: Claudio Campistó, Adolfo Lira
Photographer: Paolo Remedy
Additional credits: Cristián Cáceres, Ramiro Silva
Published: May 2011

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7 comments

Mr. ok's picture
Mr. ok
37 pencils

ok

niniasufle's picture
niniasufle
407 pencils

soy de la u =D
está piola aunq muy simplona, quizás por recursos ya vistos creo
buen retoque

Floristo's picture
Floristo
47 pencils

Muy buena idea, buen retoque, pero no sé si lo suficiente para este sitio.

Very good idea, good art, but im not really sure if is good for Ads of the World.

Limia From Hell's picture
Limia From Hell
66 pencils

i dont find a relation between the lower and the upper text. with the picture and the claim was enought. sorry 4 my bad englsh

ace85le's picture
ace85le
3939 pencils

Looks alright. Should have included someone senior-looking too. Everybody looks U-40s.

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Kriativity's picture
Kriativity
418 pencils

good but not very refreshing..

javoespinoza's picture
javoespinoza
118 pencils

el texto está rico, pero está un poco usado creo, saludos

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