Universal Barber Shop: Thailand
You Want Your Scalp Massaged Go To Thailand
Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Heads: Jenny Smith, Jeff McLean
Art Director: Dax Fullbrook
Copywriter: Sarah Park
Photographer: Roth & Ramberg
Studio Artist: Robyn Jamieson
Published: May 2012
9 comments
Like the art direction.
Like the copywriting.
A three part print campaign for an old, independent barbershop? YEAH RIGHT. Shame on you.
You're intimating it's a glamour shot for the agency? Or a BS submission?
Blah. LInes aren't very good.
It's a textbook ghost ad. Worse than that. Small, modest local business hires an ad agency to create three different print executions? Come on.
Plus, the "no bullshit" angle is old as fuck, and the copy isn't even funny or witty.
So smaller companies aren't allowed to have advertising? I have no problem with an agency doing work for a small client and in return they get total creative freedom ... it's called bartering and in the end both sides win.
It's not a small company, it's a barbershop, for Christ's sake. Thinking of a campaign first and then tailoring that to fit a friend's small business just so you can win a prize competing against real ads for real clients who need solutions is very, very wrong. It's what's sending advertising down the drain.
Advertising is NOT about being creative for the sake of being creative. It's about solving your client's problems creatively.
Anyway, if you have total creative freedom and are going to make up your own client, and this is the best you can come up with... You should find another job.
Well, to be fair, it's a chain, not just a single shop.
Ivan Raszl, admin of AotW