Thief Catcher, Window

November 2010

Print advertisment created by JWT, India for Univercell, within the category: Electronics, Technology.

The Mobile Expert
Mobiles with Tracker

Advertising Agency: JWT, Chennai, India
Executive Creative Director: Senthil Kumar
Senior Creative Director: Ashwin Parthiban
Art Director: Shatrughan Ramanathan
Illustrator: Pravin Arasu
Digital Artist: AP Baskar
Copywriter: Arjun Nalapat
Client Servicing: Anita Pradeep

Comments (27)

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Highest Rated

Vidu's picture
Activity Score 52

Nice Campaign and eye catching visual

everartz's picture
Activity Score 7609

boy that is a beautiful art!!!

| everartz |

Prof's picture
Activity Score 1449

i didnt get it :(

the art is great though

Quite really.

Billoughsby's picture
Activity Score 5142

Yes and yes. Fantastic illustration. Almost makes me not care what it's saying or how well it says it.

That's it.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Well he's getting strangled in the wires of the phone or something? I can see how it "protects" the phone but not in reality. I understand that it's a sort of security for your phone but I'd like to know how it works.

Oh well as said above great artwork, not such a good concept.

atb2005's picture
Activity Score 13557

Jack, this is not about protecting your phone. We are talking about mobile phone tracking/tracing which is useful in determining a user's location. I understand what they are trying to say with, say, this ad but I don't think it's really clear that the person depicted here is a thief.

atb2005's picture
Activity Score 13557

I don't care how good the art is if the idea is not there or clear. I highly doubt most consumers would get this campaign, without any additional information. Fail.

Boxey's picture
Activity Score 8881


NataliaLima's picture
Activity Score 1380

"Mobiles with tracker" should do the trick.

atb2005's picture
Activity Score 13557

No it doesn't.

luispiter's picture
Activity Score 2756

i love the art direction

fathima shiren's picture
fathima shiren
Activity Score 2

BRILLIANT STUFFF!!!!! concept + illustration, love the detailing n how it is being conveyed!!

kleenex's picture
Activity Score 47559

the art is great.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Like illustration, so confused on the idea though

Madison Maven's picture
Madison Maven
Activity Score 20

As said, art is clearly very well done. Definitely difficult to decipher the message. Unless there is a Indian cultural border we aren't understanding, the great art may be wasted.

Brent_Blair's picture
Activity Score 75

I don't get it... Maybe if the copy would have brought it together better....

geraldanith's picture
Activity Score 97

Well Mr. abt2005, it works perfectly for any consumers. As we all knw that the consumer is not an idiot (like Mr.abt 2005) he is your wife!!

atb2005's picture
Activity Score 13557

LOL. That was funny. I bet you are from the agency. This is what normally happens on aotw with Indian advertising. When a campaign from India gets panned, the site gets flooded with comments from people from the agency or just India in general, all praising the work. How pathetic that you feel the need to do that. You just need to realize that once your work gets posted on here, chances are some people may not like it and you need to accept that. Also - and no offense - but of all nations you seem to be the most defensive on here. And occasionally rude, as it is in this case with your retarded comment.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

dead. on.

diantothomas's picture
Activity Score 4

Brilliant stuff Shatrughan... Ammmaaaazzzzing :) very interesting .......

Mark Manuel's picture
Mark Manuel
Activity Score 9

The idea is clear, the art is superb...what more do you need...oh yes...a sure shot winner !!

rajesh_keyaar's picture
Activity Score 236

Nice Campaign. Good illustration.

RMenon's picture
Activity Score 6

Brilliant!!! Nice Campaign!!

geraldanith's picture
Activity Score 97

The comments may be rude or retarded. But thats just the right way to shut cynical minds from blathering nonsense. And for your kind info to appreciate good work we neednt be frm the same agency. Also we Indian advertising ppl are still way better than the so-called Americans who gave the world the "scam"

Billoughsby's picture
Activity Score 5142

General Advice: Lay off individuals here. This site is about the work, not the commentators.

If you can't stand to have your work criticized, ask the admin to pull it. No doctor's note needed. Just explain that your feelings are too easily hurt.

That's it.

akashanandh's picture
Activity Score 49

consistent art throughout the campaign. love the contrast! well-illustrated! :)

jeff.emmanuel's picture
Activity Score 149

Nice campaign! Copy could have been better!


Vidu's picture
Activity Score 52

Nice Campaign and eye catching visual