Univercell: Thief Catcher, Window

Univercell
The Mobile Expert
Mobiles with Tracker

Advertising Agency: JWT, Chennai, India
Executive Creative Director: Senthil Kumar
Senior Creative Director: Ashwin Parthiban
Art Director: Shatrughan Ramanathan
Illustrator: Pravin Arasu
Digital Artist: AP Baskar
Copywriter: Arjun Nalapat
Client Servicing: Anita Pradeep
Published: November 2010

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27 comments

everartz's picture
everartz
7611 pencils

boy that is a beautiful art!!!

| Everartz |

Prof's picture
Prof
1453 pencils

i didnt get it :(

the art is great though

Quite really.

Billoughsby's picture
Billoughsby
5091 pencils

Yes and yes. Fantastic illustration. Almost makes me not care what it's saying or how well it says it.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well he's getting strangled in the wires of the phone or something? I can see how it "protects" the phone but not in reality. I understand that it's a sort of security for your phone but I'd like to know how it works.

Oh well as said above great artwork, not such a good concept.

atb2005's picture
atb2005
13567 pencils

Jack, this is not about protecting your phone. We are talking about mobile phone tracking/tracing which is useful in determining a user's location. I understand what they are trying to say with, say, this ad but I don't think it's really clear that the person depicted here is a thief.

atb2005's picture
atb2005
13567 pencils

I don't care how good the art is if the idea is not there or clear. I highly doubt most consumers would get this campaign, without any additional information. Fail.

Boxey's picture
Boxey
8885 pencils

Yep.

NataliaLima's picture
NataliaLima
1380 pencils

"Mobiles with tracker" should do the trick.

atb2005's picture
atb2005
13567 pencils

No it doesn't.

luispiter's picture
luispiter
2756 pencils

i love the art direction

fathima shiren's picture
fathima shiren
2 pencils

BRILLIANT STUFFF!!!!! concept + illustration, love the detailing n how it is being conveyed!!

kleenex's picture
kleenex
26203 pencils

the art is great.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Like illustration, so confused on the idea though

Madison Maven's picture
Madison Maven
20 pencils

As said, art is clearly very well done. Definitely difficult to decipher the message. Unless there is a Indian cultural border we aren't understanding, the great art may be wasted.

Brent_Blair's picture
Brent_Blair
75 pencils

I don't get it... Maybe if the copy would have brought it together better....

geraldanith's picture
geraldanith
97 pencils

Well Mr. abt2005, it works perfectly for any consumers. As we all knw that the consumer is not an idiot (like Mr.abt 2005) he is your wife!!

atb2005's picture
atb2005
13567 pencils

LOL. That was funny. I bet you are from the agency. This is what normally happens on aotw with Indian advertising. When a campaign from India gets panned, the site gets flooded with comments from people from the agency or just India in general, all praising the work. How pathetic that you feel the need to do that. You just need to realize that once your work gets posted on here, chances are some people may not like it and you need to accept that. Also - and no offense - but of all nations you seem to be the most defensive on here. And occasionally rude, as it is in this case with your retarded comment.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

dead. on.

diantothomas's picture
diantothomas
4 pencils

Brilliant stuff Shatrughan... Ammmaaaazzzzing :) very interesting .......

Mark Manuel's picture
Mark Manuel
9 pencils

The idea is clear, the art is superb...what more do you need...oh yes...a sure shot winner !!

rajesh_keyaar's picture
rajesh_keyaar
236 pencils

Nice Campaign. Good illustration.

RMenon's picture
RMenon
6 pencils

Brilliant!!! Nice Campaign!!

geraldanith's picture
geraldanith
97 pencils

The comments may be rude or retarded. But thats just the right way to shut cynical minds from blathering nonsense. And for your kind info to appreciate good work we neednt be frm the same agency. Also we Indian advertising ppl are still way better than the so-called Americans who gave the world the "scam"

Billoughsby's picture
Billoughsby
5091 pencils

General Advice: Lay off individuals here. This site is about the work, not the commentators.

If you can't stand to have your work criticized, ask the admin to pull it. No doctor's note needed. Just explain that your feelings are too easily hurt.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

akashanandh's picture
akashanandh
49 pencils

consistent art throughout the campaign. love the contrast! well-illustrated! :)

jeff.emmanuel's picture
jeff.emmanuel
149 pencils

Nice campaign! Copy could have been better!

Jeff

Vidu's picture
Vidu
2 pencils

Nice Campaign and eye catching visual

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