United way of Taiwan: Paralysis

The call of donation: (02)2378-2256

United Way Taiwan (UWT), a member of the global United Way system, is the largest non-profit organization of the kind in Taiwan , which supported 519 programs around the country and change people those unfortunates becomes happiness. Make happy ending in the poor story.

Advertising Agency: JWT, Taipei
Creative Directors: I-Fei Chang, KS Yeh, Rich Shiue
Art Directors: Vincent lee, A-may Lin, Matt Wu
Copywriters: Jorven Chien, Virginia Wang
Illustrator: Kyo Ma
Published: March 2010

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12 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Can't even read the cartoon but damn, that's really nice. Love it.

tytpol's picture
tytpol
776 pencils

Good one!

benihana77's picture
benihana77
86 pencils

The concept and execution is pretty wonderful. I dig it. I'm worried the vital text on the pencil would be hard to read in a magazine, but I don't know how big this is.

Still, nice one.

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http://benpaddockdesign.com/ihadathought/
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Guest's picture
Guest

this is when creativity is working!

Guest's picture
Guest

I‘m from China, I know the story is clear from this nice illustration, I'd do some translation.
The husband was seriously injured in a construction site accident, from then on, the wife never saw his smile, and the husband thought himself as a worthless wretch and just excess baggage for his wife so he asked her to give up and leave him. The wife would never do that.

I'm deeply moved, maybe not because of this ad, there is a similar true story on one of my neighbours.

krautland's picture
krautland
3225 pencils

thank you for explaining.

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice art

tirthomitro's picture
tirthomitro
2722 pencils

KICKASS ILLUSTRATION
KICKBALLS CONCEPT

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

good idea!nice!

Guest's picture
Guest

it's really great idea.Nice.Good job!

Guest's picture
Guest

good one ~

Guest's picture
Guest

why empty space?

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