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14 comments

Vomit's picture
Vomit

Friggin' horrible.

Artchique's picture
Artchique
166 pencils

Better than the radio spots.

boyoboyitsfun's picture
boyoboyitsfun
151 pencils

I feel sorry for these girls cuz judging from the nice presentation I think they thought they had a winner. This campaign had so much potential, I think commodifying 'giving' is an interesting approach that could have yielded many interesting executions but these radio spots...Jesus what the hell were they thinking? What do they have to do with anything? and if you're going to be arbetrary at least be funny...Sorry ladies but these suck really bad.

OH MY!!'s picture
OH MY!!

Okay, what's worse is that their website directs people to ADSOFTHEWORLD.... how bad would it be for your client to visit this site and read that the entire campain is garbabe?

http://www.sumagency.com/

wendy0809's picture
wendy0809
88 pencils

Looks like detergent product packaging.

brainzed's picture
brainzed
652 pencils

Yes! and that's great! I like it! At least something new in all those useless PSA campaigns!

Enas's picture
Enas
741 pencils

isn it detergent ???!!!!

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Enas's picture
Enas
741 pencils

giving better than not giving ... :O !!!!no comment

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

San Pateste's picture
San Pateste
139 pencils

uf malo malo

San Pateste's picture
San Pateste
139 pencils

give your brand to another agency

maestro's picture
maestro

Absolutely love it! If any of you have ever worked on any non profit poor attempts to tear jerk campaigns i think you will agree with me that this is a refreshing and appealing spin! Great Job!

sumagency's picture
sumagency

Hello everyone,

I am the creative director at sumagency, the agency behind this campaign.

Although it may not be the best non-profit work you've seen , we're quite proud of our accomplishments and are hopeful to recieve at merit at at best at the next Cannes advertising festival.

Why?

Because our team worked really hard, it's an earth-shattering idea, and we really deserve the proper recognition.

Respectfully,

CD, sumagency

twelve_noon's picture
twelve_noon
617 pencils

yes your team might have worked really hard for this and this will pay up sometime in the future i guess but not now. this is not the excellent cannes contender idea you think it is. for god's sake 'earth shattering!!'
and you've posted the thing on a forum where people actually comment on work and critique, don't go dismissing everyone's commments with the childish 'we deserve proper recognition' argument... this is not the way to push yourself and your group forward. sorry..

Dynamo's picture
Dynamo
2 pencils

Please be informed that user "sumagency" is not in any way affiliated with SUM. It is certainly sad, unprofessional and inappropriate. Sorry for the confusion.

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