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Berlin

Agency: 
Published/Aired: 
March 2010
Description: 

No one can change the world alone.

Advertising Agency: McCann Erickson, São Paulo, Brazil
Creative Director: Alexandre Okada, Tales Bahu
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa

Comments (15)

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Highest Rated

Guest's picture
Guest

do you really think that the chinese guy is still alive?

R U serious's picture
R U serious
Activity Score 416

Really?

What about that Chinese guy who stood in front of the tank?

What about Alexander? Hitler? Napoleon?

Weak concept, weaker visuals.

Say my name, say my name...

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Well, actually Hitler, Napoleon and Alexander were not alone. They had the entire political system with them. And that is a lot of people.

It's an interesting ad, but it surely has nothing new.

R U serious's picture
R U serious
Activity Score 416

Okay, they had the entire system with them at a certain point, but they all started from scratch. Mainly Napoleon after he came back from the island...

...and what about the Chinese guy? lol

Say my name, say my name...

Carlos45's picture
Carlos45
Activity Score 9

It's a nice job! Cannes for sure. Hitler? Are you mad, man?

Banif80's picture
Banif80
Activity Score 9

True! Remarkable campaign!

TICO950's picture
TICO950
Activity Score 6

I love it!!!

Luana.poli's picture
Luana.poli
Activity Score 9

Best ad of the month!!!

TRIO RU's picture
TRIO RU
Activity Score 6

Good Ad!

sophia_uk's picture
sophia_uk
Activity Score 28

Great picture! Love this campaign.

Guile589's picture
Guile589
Activity Score 12

Great Campaign!

MKR25's picture
MKR25
Activity Score 15

Very Good!!! Very True!!!!

BanesFG's picture
BanesFG
Activity Score 12

Good Campaign!

YTR56's picture
YTR56
Activity Score 12

very effective!

Pedrobsr's picture
Pedrobsr
Activity Score 2

@are u serious. Please, reflect. If the Chinese guy had been lonely, the tank would go straight without any problems.

So please: Be serious.

Guest's picture
Guest

do you really think that the chinese guy is still alive?

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