United Way: Berlin

No one can change the world alone.

Advertising Agency: McCann Erickson, São Paulo, Brazil
Creative Director: Alexandre Okada, Tales Bahu
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Photographer: Rafael Costa
Published: March 2010

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15 comments

R U serious's picture
R U serious
405 pencils

Really?

What about that Chinese guy who stood in front of the tank?

What about Alexander? Hitler? Napoleon?

Weak concept, weaker visuals.

Say my name, say my name...

Marlus Lau's picture
Marlus Lau
1807 pencils

Well, actually Hitler, Napoleon and Alexander were not alone. They had the entire political system with them. And that is a lot of people.

It's an interesting ad, but it surely has nothing new.

R U serious's picture
R U serious
405 pencils

Okay, they had the entire system with them at a certain point, but they all started from scratch. Mainly Napoleon after he came back from the island...

...and what about the Chinese guy? lol

Say my name, say my name...

Carlos45's picture
Carlos45
9 pencils

It's a nice job! Cannes for sure. Hitler? Are you mad, man?

Banif80's picture
Banif80
9 pencils

True! Remarkable campaign!

TICO950's picture
TICO950
6 pencils

I love it!!!

Luana.poli's picture
Luana.poli
9 pencils

Best ad of the month!!!

TRIO RU's picture
TRIO RU
6 pencils

Good Ad!

sophia_uk's picture
sophia_uk
28 pencils

Great picture! Love this campaign.

Guile589's picture
Guile589
12 pencils

Great Campaign!

MKR25's picture
MKR25
15 pencils

Very Good!!! Very True!!!!

BanesFG's picture
BanesFG
12 pencils

Good Campaign!

YTR56's picture
YTR56
12 pencils

very effective!

Pedrobsr's picture
Pedrobsr
2 pencils

@are u serious. Please, reflect. If the Chinese guy had been lonely, the tank would go straight without any problems.

So please: Be serious.

Guest's picture
Guest

do you really think that the chinese guy is still alive?

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