United Nations: Grenade

Great job, Sharp and clean, Great message delivery.
I like the shadow casting as well.

Who make this porcelain bomb? This is a such a beautiful 3D model. I don't think the art director did this.

The grenade is by Charles Krafft, he is widely known for his Deflt porcelain work. Checkout his series called the Porcelain War Museum Project. There is a great book available on his work.
http://www.antiquesatoz.com/artatoz/krafft/

Another scam ad from Saatchis. And it took two art directors and two copywriters to put it together - amazing work boys.

...but how does porcelain represent "peace"?

It is the concept of "FRAGILE" ... peace can be "Borken"
______
Nice ad, and yes it did not need the whole agency working on it though, hehehe!

Peace is fragile, so what is the solution for it?
Love the grenade, but no interest in the half delivered message.

A Grenade can sit harmlessly on a shelf for fifty, sixty years, Sixty years of peace. However as soon as someone decides to take it off the shelf and pull the pin; EXPLOSION, DEATH, DISMEMBERMENT. No more peace.
Porcelain is very fragile and expensive. It is an example of how thin the protective wall is between Peace and war.
---(Comme)-- “so what is the solution for it, Love the grenade”?---

Fire-Arms, Bombs and Nuclear weapons have often been named and referred to as
“Peacekeepers” Because of their destructive capability. They threaten the criminal mind, (someone that has a messed-up idea of acceptable behavior) with pain, suffering, and even death. To:
“Keep the Peace”. A necessary deterrent to Murder, Slavery, Terrorism. Or “the death of Peace”

That’s why I say Bravo to the Creative‘s, The ad says so much so simply and cleanly. I Don’t think its a
“half delivered message” in any way... Well Done.

I always beleived... Picture is worth Thousand word.It is again a relative view. Excellent 'piece of work'

Now maybe they should do one about the corruption at the UN. Like a piggy bank broken open with the french, russians and iraqis running out of it with tons of coinage. The UN is worthless.

using porcelain is fine, but i think that using a grenade to represent peace is wrong... showing the porcelain grenade is as though your message is that the things represented by it (violence, war etc) are fragile... they should have done a porcelain dove (for example) instead.. the logic of this ad seems a bit off

peace

Just to let some of the above know ... Jason Mendes and Steve Carlin left the agency before the ad was complete and had to hand it over to other creatives to finish - hence the reason there are 4 names on the job.

MG. Account Director.

Noticed this ad picked up a Bronze Award at Cannes this year. I think you boys were robbed! It's gold. But then again, the colour of metal awarded was a bit dubious this year. Lego, Grand Prix ... hummm? Don't get me wrong, I like it but Grand Prix? You should look at every grand prix winner and think, "Bastards, i'd give my right leg, arm, kids, wife, mistress away to have done that".

Comme said; "What's the solution for it?" - to me there is no immediate solution. This Brand ad simply tells me the UN’s working on resolving Peace (weather you believe or not is irrelevant) and that it's a very fragile issue. Brilliant ad.