MADE in the USA's picture
MADE in the USA
434 pencils

Great job, Sharp and clean, Great message delivery.
I like the shadow casting as well.

paiduema's picture
45 pencils

It is the concept of "FRAGILE" ... peace can be "Borken"
Nice ad, and yes it did not need the whole agency working on it though, hehehe!

MADE in the USA's picture
MADE in the USA
434 pencils

A Grenade can sit harmlessly on a shelf for fifty, sixty years, Sixty years of peace. However as soon as someone decides to take it off the shelf and pull the pin; EXPLOSION, DEATH, DISMEMBERMENT. No more peace.
Porcelain is very fragile and expensive. It is an example of how thin the protective wall is between Peace and war.
---(Comme)-- “so what is the solution for it, Love the grenade”?---

Fire-Arms, Bombs and Nuclear weapons have often been named and referred to as
“Peacekeepers” Because of their destructive capability. They threaten the criminal mind, (someone that has a messed-up idea of acceptable behavior) with pain, suffering, and even death. To:
“Keep the Peace”. A necessary deterrent to Murder, Slavery, Terrorism. Or “the death of Peace”

That’s why I say Bravo to the Creative‘s, The ad says so much so simply and cleanly. I Don’t think its a
“half delivered message” in any way... Well Done.

pattu@adsoftheworld.com's picture
2 pencils

I always beleived... Picture is worth Thousand word.It is again a relative view. Excellent 'piece of work'

sergioh's picture
9 pencils

Text says "Peace is fragile", but image shows a porcelain grenade, so image comunicates that war is fragile. There`s a dichotomy between text and image.

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