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Forest in Flames

Agency: 
Published/Aired: 
May 2011
Description: 

Share Responsibility Supervisor: María Elena Romero R.

Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser's Supervisor: Natalia Grisales

Comments (37)

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Highest Rated

TheNeosliticKid's picture
TheNeosliticKid
Activity Score 2

I did a painting inspired by this: http://imgur.com/gallery/zAontU9

shahidali's picture
shahidali
Activity Score 4069

impressionistic. Like it.

shahid

colombiad's picture
colombiad
Activity Score 34

impresionante.

fanboy_killer's picture
fanboy_killer
Activity Score 49

Love it.

sidpunk's picture
sidpunk
Activity Score 34

cool!

lenguyenbin's picture
lenguyenbin
Activity Score 4

very nice execution ^^

MIGRANT's picture
MIGRANT
Activity Score 9

nice..

Crazy Dog's picture
Crazy Dog
Activity Score 8

Very good!

esteb's picture
esteb
Activity Score 673

Drugs effects are devastating? Thanks, but we already knew that..

lskinner08's picture
lskinner08
Activity Score 11

Columbian coco fields produce around 500 Metric Tons of cocaine each year. Thats 500,000,000 grams of cocaine. Which means apparently every year 2,000,000,000 square meters of Columbian jungles go extinct each year. How big exactly is the Columbian jungle. I'm calling bullshit on this ad.
Souce: World Factbook

KbxAds's picture
KbxAds
Activity Score 943

i second that, just because a talented art director worked on the ad doesnt mean it should get featured here, it also needs a talented ideas guy (copywriter) and this idea sucks big balls, how the hell is forest fire going along with drug use, so far fetched

ace85le's picture
ace85le
Activity Score 3939

I think the visual looks a bit forced.

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gioborde's picture
gioborde
Activity Score 1387

I think its a nice visual, but just that!

GiBo

flams53's picture
flams53
Activity Score 3

@Iskinner08: The area is 2000 square kilometers, a little more than twice the area of New York City (all 5 boroughs). It's also about 1/500 the land are of Colombia. Wikipedia puts the total annual deforestation in Colombia at 2000 sq-km, and the cocaine-related number at 400 sq-km. So, the figure in the ad is only about a factor of 5 bullshit.

The Amazon basin as a whole loses about 1500 sq-km every month. Big numbers need context: the Amazon is big place.

risikawi's picture
risikawi
Activity Score 44

Why eye? weird

divertimento's picture
divertimento
Activity Score 56

I like it. inspired.

Bob.C's picture
Bob.C
Activity Score 1161

It's very eye catching, can't help thinking that the fact alone would have been far more effective without the loud message

(the source bit probably weakens the message and should be left off too as the vice president isn't going to be seen as giving neutral facts)

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

very good

shaun1800's picture
shaun1800
Activity Score 293

I think it's a very cool visual but I kind of feel they had the image before they had the brief. Really, bloodshot eyes are something you can get from a lack of sleep, not necessarily drug use, so it's a little forced for me.

Prasad Weerasekara's picture
Prasad Weerasekara
Activity Score 651

Lovely work.

Kriativity's picture
Kriativity
Activity Score 416

wow..

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

ARTISTIC poster.
good,
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

bones's picture
bones
Activity Score 24

brilliant!!!!!!!!!!!! amazing art work!!!!!!!!!!!

NataliaLima's picture
NataliaLima
Activity Score 1380

mind blowing!

ERROR404's picture
ERROR404
Activity Score 770

my eyes are always lookin like this...

atb2005's picture
atb2005
Activity Score 13561

Creative masturbation

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

lol, i'm determined to use that in a sentence tomorrow

agappehp's picture
agappehp
Activity Score 108

I love job very good 100%

agappehp's picture
agappehp
Activity Score 108

I love job very good 100%

purshotham's picture
purshotham
Activity Score 457

Great artwork..

public's picture
public
Activity Score 5

Los felicito, q buen trabajo. No se si la información sea veraz pero es una muy buena pieza.

second_creator's picture
second_creator
Activity Score 754

gud eyedea !

copywriter

Paulodetarso's picture
Paulodetarso
Activity Score 14

Good idea !!! Nice

your ideas suck

Tylerh's picture
Tylerh
Activity Score 6

Artistic and beautiful, but not that much impressive. Never seem to correlate, no associations.

abidmg's picture
abidmg
Activity Score 34

if you are trying to say drugs usage gives me red eye then i am truly shocked!
not very impressive

mahmoudb's picture
mahmoudb
Activity Score 50

so this ad is supposed to make *me* stop coke ? the death of trees? hehe, who did this ad apparently forgot that coke users get the superman feeling under the effect

jackcoooper's picture
jackcoooper
Activity Score 93

nice

TheNeosliticKid's picture
TheNeosliticKid
Activity Score 2

I did a painting inspired by this: http://imgur.com/gallery/zAontU9

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