United Nations: Forest in Flames
Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser's Supervisor: Natalia Grisales
Share Responsibility Supervisor: María Elena Romero R.
34 Comments
impressionistic. Like it.
shahid
impresionante.
Love it.
cool!
very nice execution ^^
nice..
Very good!
Drugs effects are devastating? Thanks, but we already knew that..
Columbian coco fields produce around 500 Metric Tons of cocaine each year. Thats 500,000,000 grams of cocaine. Which means apparently every year 2,000,000,000 square meters of Columbian jungles go extinct each year. How big exactly is the Columbian jungle. I'm calling bullshit on this ad.
Souce: World Factbook
i second that, just because a talented art director worked on the ad doesnt mean it should get featured here, it also needs a talented ideas guy (copywriter) and this idea sucks big balls, how the hell is forest fire going along with drug use, so far fetched
You Are What You Expect
I think the visual looks a bit forced.
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I think its a nice visual, but just that!
GiBo
@Iskinner08: The area is 2000 square kilometers, a little more than twice the area of New York City (all 5 boroughs). It's also about 1/500 the land are of Colombia. Wikipedia puts the total annual deforestation in Colombia at 2000 sq-km, and the cocaine-related number at 400 sq-km. So, the figure in the ad is only about a factor of 5 bullshit.
The Amazon basin as a whole loses about 1500 sq-km every month. Big numbers need context: the Amazon is big place.
Why eye? weird
I like it. inspired.
It's very eye catching, can't help thinking that the fact alone would have been far more effective without the loud message
(the source bit probably weakens the message and should be left off too as the vice president isn't going to be seen as giving neutral facts)
http://we-convince.com
very good
I think it's a very cool visual but I kind of feel they had the image before they had the brief. Really, bloodshot eyes are something you can get from a lack of sleep, not necessarily drug use, so it's a little forced for me.
Lovely work.
wow..
ARTISTIC poster.
good,
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
brilliant!!!!!!!!!!!! amazing art work!!!!!!!!!!!
mind blowing!
my eyes are always lookin like this...
Creative masturbation
lol, i'm determined to use that in a sentence tomorrow
I love job very good 100%
I love job very good 100%
Great artwork..
Los felicito, q buen trabajo. No se si la información sea veraz pero es una muy buena pieza.
gud eyedea !
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Good idea !!! Nice
your ideas suck
Artistic and beautiful, but not that much impressive. Never seem to correlate, no associations.
if you are trying to say drugs usage gives me red eye then i am truly shocked!
not very impressive