United Nations: Forest in Flames

Advertising Agency: Leo Burnett, Colombia
Executive Creative Director: Rodrigo Dávila
General Creative Directors: Germán Espitia, Mauricio Sarmiento, Fernando Hernández
Creative Directors: Carlos Oviedo, Alexis Ospina, Carlos Bernal
Copywriter: Carlos Javier Toro
Art Directors: Hernan Osorio, Angélica Guerra
Photographer: Javier Crespo / Fotocrespo
Account Supervisor: Natalia Valencia
Advertiser's Supervisor: Natalia Grisales
Share Responsibility Supervisor: María Elena Romero R.

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37 comments

shahidali's picture
shahidali
4069 pencils

impressionistic. Like it.

shahid

colombiad's picture
colombiad
34 pencils

impresionante.

fanboy_killer's picture
fanboy_killer
49 pencils

Love it.

sidpunk's picture
sidpunk
34 pencils

cool!

lenguyenbin's picture
lenguyenbin
4 pencils

very nice execution ^^

MIGRANT's picture
MIGRANT
9 pencils

nice..

Crazy Dog's picture
Crazy Dog
8 pencils

Very good!

esteb's picture
esteb
673 pencils

Drugs effects are devastating? Thanks, but we already knew that..

lskinner08's picture
lskinner08
11 pencils

Columbian coco fields produce around 500 Metric Tons of cocaine each year. Thats 500,000,000 grams of cocaine. Which means apparently every year 2,000,000,000 square meters of Columbian jungles go extinct each year. How big exactly is the Columbian jungle. I'm calling bullshit on this ad.
Souce: World Factbook

KbxAdz's picture
KbxAdz
934 pencils

i second that, just because a talented art director worked on the ad doesnt mean it should get featured here, it also needs a talented ideas guy (copywriter) and this idea sucks big balls, how the hell is forest fire going along with drug use, so far fetched

You Are What You Expect

ace85le's picture
ace85le
3939 pencils

I think the visual looks a bit forced.

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Gi_bo's picture
Gi_bo
1385 pencils

I think its a nice visual, but just that!

GiBo

flams53's picture
flams53
3 pencils

@Iskinner08: The area is 2000 square kilometers, a little more than twice the area of New York City (all 5 boroughs). It's also about 1/500 the land are of Colombia. Wikipedia puts the total annual deforestation in Colombia at 2000 sq-km, and the cocaine-related number at 400 sq-km. So, the figure in the ad is only about a factor of 5 bullshit.

The Amazon basin as a whole loses about 1500 sq-km every month. Big numbers need context: the Amazon is big place.

risikawi's picture
risikawi
44 pencils

Why eye? weird

divertimento's picture
divertimento
56 pencils

I like it. inspired.

Bob.C's picture
Bob.C
1135 pencils

It's very eye catching, can't help thinking that the fact alone would have been far more effective without the loud message

(the source bit probably weakens the message and should be left off too as the vice president isn't going to be seen as giving neutral facts)

Ron Burgundy's picture
Ron Burgundy
1636 pencils

very good

shaun1800's picture
shaun1800
293 pencils

I think it's a very cool visual but I kind of feel they had the image before they had the brief. Really, bloodshot eyes are something you can get from a lack of sleep, not necessarily drug use, so it's a little forced for me.

Prasad Weerasekara's picture
Prasad Weerasekara
635 pencils

Lovely work.

Kriativity's picture
Kriativity
418 pencils

wow..

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

ARTISTIC poster.
good,
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

bones's picture
bones
24 pencils

brilliant!!!!!!!!!!!! amazing art work!!!!!!!!!!!

NataliaLima's picture
NataliaLima
1380 pencils

mind blowing!

ERROR404's picture
ERROR404
770 pencils

my eyes are always lookin like this...

atb2005's picture
atb2005
13567 pencils

Creative masturbation

Ron Burgundy's picture
Ron Burgundy
1636 pencils

lol, i'm determined to use that in a sentence tomorrow

agappehp's picture
agappehp
108 pencils

I love job very good 100%

agappehp's picture
agappehp
108 pencils

I love job very good 100%

purshotham's picture
purshotham
455 pencils

Great artwork..

public's picture
public
5 pencils

Los felicito, q buen trabajo. No se si la información sea veraz pero es una muy buena pieza.

second_creator's picture
second_creator
754 pencils

gud eyedea !

copywriter

Paulodetarso's picture
Paulodetarso
14 pencils

Good idea !!! Nice

your ideas suck

Tylerh's picture
Tylerh
6 pencils

Artistic and beautiful, but not that much impressive. Never seem to correlate, no associations.

abidmg's picture
abidmg
34 pencils

if you are trying to say drugs usage gives me red eye then i am truly shocked!
not very impressive

mahmoudb's picture
mahmoudb
50 pencils

so this ad is supposed to make *me* stop coke ? the death of trees? hehe, who did this ad apparently forgot that coke users get the superman feeling under the effect

jackcoooper's picture
jackcoooper
93 pencils

nice

TheNeosliticKid's picture
TheNeosliticKid
2 pencils

I did a painting inspired by this: http://imgur.com/gallery/zAontU9

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