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Execution

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Published/Aired: 
December 2008
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Description: 

For many women in poor countries, pregnancy is a death sentence. Over half a million are condemned every year for lack of health care. The world leaders committed to reduce that number by 75%. Don’t let them forget.

Advertising Agency: McCann Erickson, Lisbon, Portugal
Creative Directors: Diogo Anahory, José Carlos Bomtempo
Art Director: Federico Barbato
Copywriter: Márcio Martins
Photographer: Frederico Van Zeller, Krypton Photo
Post-Production: Rodrigo Lameiras, Krypton Photo
Planner: Pedro Pessanha
Producer: Nuno Calado

Comments (7)

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Highest Rated

kai539's picture
kai539
244 Activity Scores

just okay
showing some deadly consequences
seen some awareness campaign like these before

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