Union Bank of India: Currency, Gandhi

Joint account

Advertising Agency: Mudra Communications, Mumbai, India
Chief Creative Officer: Bobby Pawar
Creative Director: Parag Shahane
Art Director: Kiran Parihar
Copywriter: RK Johnson
Illustrator: Sahebrao Hare
Account Supervisors: Dominic Savio
Retouching: Mangesh Kadam

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12 comments

Guest's picture
Guest

good one. people who are trashing this are just pathetic losers.

SoCH_TO's picture
SoCH_TO
953 pencils

Cool Idea !!! Great Art Direcation

Live with Passion

Guest's picture
Guest

i love this campaign, good insight, great illustration.

vma64's picture
vma64
26 pencils

Very nice campaign for highlighting a Joint Account. Really not much to physco-analyze.

puppiepoppy's picture
puppiepoppy
1636 pencils

Is there any bank in the world which doesn't offer JOINT ACCOUNT?

Guest's picture
Guest

great art direction, good work

Guest's picture
Guest

I'm not really clear about those print-ad.Maybe for economization?!

manumartin5's picture
manumartin5
1202 pencils

great idea.. nicely executed.

Guest's picture
Guest

Really Awesome Concept..!!!

sunilcreates's picture
sunilcreates
166 pencils

good one.

Guest's picture
Guest

You needed a copywriter to write down 'Joint Account'. Wow, genius.

varun_28's picture
varun_28
23 pencils

lovely idea :)

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