Union Bank of India: Blueprint

These small space ads for home loan were released in the property section of classifieds ads of a leading newspaper. Typically, in the classifieds section ads are in 10cc or less. So we made the layouts in 10cc or less. The layouts itself were blueprints of small houses. We cramped the blueprints with furniture, fittings, household items and everything that go in a house. And made it seem like the houses were bursting at seams. Telling the Target Audience, who were looking to buy bigger houses, that we provide loans for the same.

Advertising Agency: Mudra Communications, India
Chief Creative Officer: Bobby Pawar
Executive Creative Director: Kb Vinod
Creative Directors: Ashish Phatak, Aman Mannan
Art Director: Ashish Phatak
Copywriter: Aman Mannan
Account Manager: Naresh Parmar
Account Supervisor: Dominic Savio
Illustrator: Rajendra Pawar


morse's picture
16413 pencils

I don't think this deserves an award. It's been done in various ways so many times.

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ace85le's picture
3939 pencils

did it win??? oh my...



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pez's picture
1797 pencils

Oh my god.............. this?

kleenex's picture
32230 pencils

Not good at all.

sirvan's picture
29870 pencils

This is mediocre. Certainly not deserving of an award, much less a "coveted" Lion.


"I love some things, and don't love some other things."

JediByKnight's picture
184 pencils


ryantammkt's picture
210 pencils

i think it s a good idea but not impressive enough to attract ppl

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