Unimed Curitiba: Trap

What is a delight for you can be a trap for your health.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Creative Supervisor: Marianna (Sol) Slompo
Art Director: Preto Murara
Copywriter: Zé Luís Schmitz
Illustrator: Leonardo Soares
Published: November 2012


Bryn J-W's picture
Bryn J-W
57 pencils

The idea is good but I think in terms of the copy "a trap for your health" isn't a much used term in English? Correct me if I'm wrong. I do like these sorts of cartoons though,

andylefty's picture
4539 pencils

I like the art.

The idea doesn't feel like it would change behaviour. Chocolate=bad is common knowledge.

alexkball's picture
2 pencils

I don't think the message is "chocolate=bad." That's oversimplifying things. I like to think it has more to do with casual snacking, eating without thinking, usually unhealthfully. In both prints of the campaign, the subject is distracted by TV/Computer and is grabbing a bite without looking. That's the issue. They want you to look at what you're eating. Just as the subjects should literally look because their food is a trap, they want you to analyze your food intake and make informed decisions. The message is more than just "stop eating chocolate."

N17's picture
469 pencils

Too simple, don't you think?

kabirahmed's picture
40 pencils

nice colours again.... jus that...

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

like this piece.

Love creating ads..

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