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Pinata, 2

Agency: 
Published/Aired: 
March 2010
Description: 

Fucking Winter

Advertising Agency: Plutón, Montevideo, Uruguay
Creative Directors: Silvio Maldonado
Art Directors: Silvio Maldonado
Copywriters: Pablo Medina
Photographer: Love

Comments (13)

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Highest Rated

anita184's picture
anita184
Activity Score 6

It isn't breaking news to say that adds are made for a specific public.
In this case this adds were made for a target market which consist basically in young adults living Uruguay. So if you are not, it would be only logical that you don't understand some of the meaning of the add, though I find it pretty obvious...
- They are blindfolded because tradition in Uruguay (and i'm sure it isn't the only place) in order to play with a piñata you have to be blindfolded.
- The things falling out in this picture are stuff used for studying or used in a classroom, which are associated with winter; in the sense that if summer reminds of vacation then winter reminds you of work.
- The "abrasive word" isn't so abrasive when you put it context which is a spanish talking public. In my opinion, swearing in a another language comes easier and it's more acceptable for the general society in which we live. Maybe it is because some people don't know the true meaning of the word and just use it, because we are so overwhelmed by the american culture that the word just became a normal word. What i'm trying to say is that if the add was totally in spanish, like if it said "Invierno de mierda" or "al carajo con el invierno" it would have been, maybe, too much for the general public.
- Then whether the clothes are good or not, i think that doesn't really concern the add as much as the brand.
Finally i believe the campaign consisted of radio spots and other stuff that complemented the idea.

CurryJ's picture
CurryJ
Activity Score 955

Apart from the fact that I don't understand the idea, my other question would be, 'Are we allowed to blatantly use swear-words in ads?'

================================================
I think; therefore I am

jorj's picture
jorj
Activity Score 638

Good campaign

alvinivanicko's picture
alvinivanicko
Activity Score 263

Maybe would have been better: Fighting invierno.

Anyway very very good fashion ad.

gioborde's picture
gioborde
Activity Score 1387

"GOOD CAMPAIGN"??????.Four identical executions to show the same idea?????...hmmm...I think not!!

GiBo

Adaddicted's picture
Adaddicted
Activity Score 3435

Like the Photography and Art.
not the * U * K * N * copy!

withalltherespects

Shubhra Aggarwal's picture
Shubhra Aggarwal
Activity Score 86

wtf!!?? why are the people blind-folded? whats with things falling out?.. and WHAT is that, out of which things are falling? ..was the abrasive word *really* necessary? how is this all relevant to fashion!? ..the models aren't even wearing that great clothes! :O ..honestly, this is quite annoying!

Hiperion's picture
Hiperion
Activity Score 3138

Lo siento pero no lo entiendo. En el de los medicamentos intuyo algo, pero este...
una chica rompiendo una piñata llena de articulos de papeleria.
Bien ¿y que?
¿Es que vale todo? Lo siento pero me parece una tonteria como un piano de cola..

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Why is it OK for fashion ads to be vacant of ideas? I don't get this at all.

shitmonk's picture
shitmonk
Activity Score 465

mexican pinata
thats why they are blindfolded
http://www.mexconnect.com/articles/459-history-of-the-pi%C3%B1ata
fxxx winter & office life, it' spring time!
whats the contents of the puffy bag in the 3. photo?
+
whats the puffy bag?

Marlus Lau's picture
Marlus Lau
Activity Score 1808

I didnt get this one.

satrianee's picture
satrianee
Activity Score 3748

These boys and girls got sick of winter and whatever it brings along (cold, sickness, school and everything)

Nobody can sell fashion with a rational idea behind. Nice photos

silvi's picture
silvi
Activity Score 4172

I don´t get the pencils in this campaign

anita184's picture
anita184
Activity Score 6

It isn't breaking news to say that adds are made for a specific public.
In this case this adds were made for a target market which consist basically in young adults living Uruguay. So if you are not, it would be only logical that you don't understand some of the meaning of the add, though I find it pretty obvious...
- They are blindfolded because tradition in Uruguay (and i'm sure it isn't the only place) in order to play with a piñata you have to be blindfolded.
- The things falling out in this picture are stuff used for studying or used in a classroom, which are associated with winter; in the sense that if summer reminds of vacation then winter reminds you of work.
- The "abrasive word" isn't so abrasive when you put it context which is a spanish talking public. In my opinion, swearing in a another language comes easier and it's more acceptable for the general society in which we live. Maybe it is because some people don't know the true meaning of the word and just use it, because we are so overwhelmed by the american culture that the word just became a normal word. What i'm trying to say is that if the add was totally in spanish, like if it said "Invierno de mierda" or "al carajo con el invierno" it would have been, maybe, too much for the general public.
- Then whether the clothes are good or not, i think that doesn't really concern the add as much as the brand.
Finally i believe the campaign consisted of radio spots and other stuff that complemented the idea.

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