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Unifieo Export Quality Courses: Babysitter

Unifieo Export Quality Courses: Babysitter
Your rating: None Average: 9 (4 votes)

It's cool living abroad.
When your job is cool.
Enroll now.

Agency: Santa Clara, São Paulo, Brazil
Creative Director: Fernando Campos
Art Director: Guilherme Somensato
Copywriter: Mariana Borga
Photographer: Leonardo Luz

18 Comments

addyhoch10's picture 2599 pencils

really nice!

the_ashlands's picture 1396 pencils

and last but not least....why did they go with 'cool' twice in the copy??? get a thesaurus people...

ellehcimeo's picture 3534 pencils

you don't think that using "cool" twice speaks to the people who look for jobs abroad? isn't it usually 20 somethings who like to do the nanny thing? and they are, like, totally, like, looking for a, like, totally cool job in, like, a totally cool country.

Yokel's picture 610 pencils

Because sometiomes you need to repeat the language. You can't avoid using every word just once. Depends what you're trying to say. It's just simple - It's cool IF everything is cool.
"It's cool living abroad.
When your job is great/amazing/super." - ? Sounds retarded.
Don't pick holes just for the sake of picking holes.

the_ashlands's picture 1396 pencils

"dont pick holes for the sake of picking holes???"

first off, im not...there are many words that they could have used in place of either of the 'cools'. it sounds repetative with no payoff this way. if they wanted to use a word twice thats fine, maybe cool is just the wrong word..it sounds uneducated...especially considering its for a school. sorry if you disagree, but then again i dont really care if you do or you dont...

and secondly, dont tell me what to do.

ellehcimeo's picture 3534 pencils

the_ashlands... what if we give you money to do what we say? if i give you $20, will you dance like a monkey? (just kidding. i so dig you!)

the_ashlands's picture 1396 pencils

hahah..ill totally dance a lil jig for ya for twenty dukes!

...i understand you have to abide by the clients wallet, but i just feel the copy wasnt fully explored here.

elmikel's picture 1153 pencils

I like all of them...Great art direction and clear message...

Tero Ylitalo's picture 378 pencils

ellehcimeo, like, exactly. :)

"Pastes like shit."

ellehcimeo's picture 3534 pencils

Tero, you totally, like, get me! That's so, like, cool!

Have Heart's picture 922 pencils

I like the concept, but the situations could be way more surprising. Great art/photography, but the copy sucks.

A. J. SMITH's picture 2850 pencils

Its a clear message, but it doesn't really turn me on.

it is ok. 6/10.

whitespace's picture 2055 pencils

... you want a babysitter to turn you on?

ellehcimeo's picture 3534 pencils

well, that is how a lot of marriages end...

tiny_wordz's picture 327 pencils

i'mrite with u on that banjo_strings

Farshid's picture 42 pencils

if there was something hot and annoying in visual, they would be better. imagin there is some steam
above the baby's shit or in the other ad the man's hip is coming into contact with a hot pan or pot...

Corona Raymaker's picture 549 pencils

Yeah, this one is better than the first 2. Messed up children always work well to horrify one ...^^

Vive La Aducation!

anthonyh's picture 4 pencils

The picture shows that a job of a baby sitter is not that easy.

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