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Unifem: Girl, 3
When you slept with her / When you get out of jail
A new law prohibits Singaporeans from engaging in child prostitution while overseas. Pay for sex with someone under 18 and you will be prosecuted upon returning to Singapore.
Advertising Agency: Bartle Bogle Hegarty, Asia-Pacific, Singapore
Creative Director: Todd Waldron
Art Directors: Ross Ventress, Ian Perkins
Copywriters: Todd Waldron, Marthinus Strydom
Photographer: Yang Tang
Production House: Groovy Studio
Retoucher: Lay Leng / Procolor Imaging
Agency Producer: Xenia Tan
Comments
Powerful. Simple. I think it does the job well.
For a student project.
www.zeitgeistmovie.com
I don't like these ads. This should have nothing to do with how pretty or how ugly and old the person you slept with looks like. It confuses the message.
I like the idea, but the art direction drags it down abit I think, I couldn't tell they were supposed to be the same person. left me confused.
I think this aims at the idea that pedophile only care about the age and not the person. And that when the child gets older, they would lost interest. So is it worth it? Something like that.
That said, these ads sucks.
-Tung
--good idea is enemy of great idea
A paedophile couldn't care less if some girl he did aged while he did time. Maybe if the girl in the visual is HIS daughter and he's missed out on her growing up because he was a dirty old man.
I agree. He doesn't care how the girl will look like, it isn't dreadful at all. He would search for another young girl. Terrible insight.
I guess they just wanted to show that you are going to be in jail for a long time. Then it's lame and shallow.
The ad is saying that if caught, you'll spend a long time in prison..ie. don't do it 'cos you'll spend many years behind bars.
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