UniDog: Dog, 3

I'm begging for life, not food.

Advertising Agency: BBDO / Proximity, Thailand
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Tony Y.Hong
Art Director: Katkanan Boonyarungsrit
Copywriter: Surakai Ngenmaneerongroj
Associate Creative Director: Ekaluck Chanyavichit
Photographer: Sittipun Chaiterdsiri
Retouchers: Kornthon Anantanakul, Supicha Tiptamul

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7 comments

feysal's picture
feysal
2182 pencils

sad...but is it obvious or alil too complex?

groovy baby!

morse's picture
morse
15439 pencils

Sorry, but it feels like it's a severed dog head on a plate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Emanresu's picture
Emanresu
2150 pencils

I could be wrong, but I believe that's what the ad is about, Morse -- stopping the dog meat trade. It's to show compassion for dogs so that they don't end up on someone's plate.

The line is a little confusing though.

kleenex's picture
kleenex
26330 pencils

That is what the ad is about.

VinnyLakselv's picture
VinnyLakselv
108 pencils

It's quite wierd for us, but I think it's a good assimilation. Good job.

gcasidyny's picture
gcasidyny
81 pencils

The visual would be a lot better for a dog food brand, inviting people to give their dogs better food and not only leftovers.
For me, it would actually have metal potential.

kriserts's picture
kriserts
2 pencils

they just needed to say "I'm begging for life."

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